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publico.pt

25 technologies
VerifiedVisit8.2M/mo$8M1.4K25 Tech2 Leads
Deep Dive

Portugal's Digital Fortress: Publico.pt

How a legacy newspaper built a 8.1M monthly visit stronghold in the age of algorithms.

While global media giants chase virality, Portugal's PÚBLICO has quietly built a digital fortress with 8.1 million monthly visits and a staggering 209 million backlinks. This isn't just traffic; it's institutional gravity.

8.17M
monthly visits
8,180
global rank
52%
direct traffic
209M
backlinks

"PÚBLICO doesn't just report news; it is the infrastructure of Portuguese public discourse."

The Anatomy of Portuguese Traffic

The data reveals a fascinating dominance pattern. With 84.6% of traffic from undefined (presumably Portugal) and direct traffic hitting 52%, PÚBLICO operates more like a utility than a content site. Users don't stumble upon PÚBLICO; they seek it out. This 52% direct traffic is the holy grail of media—bypassing Google's algorithmic whims entirely.

The Keyword Paradox

PÚBLICO's keyword strategy is a masterclass in balancing evergreen utility with hard news. They rank for 'feriados 2026' (392k volume) alongside 'debates presidenciais' (30k volume). They aren't just chasing the news cycle; they are becoming the reference library for Portuguese life. This dual strategy ensures traffic stability even when the news cycle slows.

The tech stack tells a story of modernization without reinvention. They leverage jQuery and Bootstrap for stability, Tailwind CSS for modern UI, and PWA (Progressive Web App) capabilities for mobile reach. This is a mature stack—reliable, scalable, and built for a massive audience without the bloat of bleeding-edge frameworks.

  • Institutional Authority: 209M backlinks suggest they are the default source for citations.
  • Direct Traffic Dominance: Over half of their audience bypasses search engines entirely.
  • Hybrid Monetization: A rare blend of subscription models and ad revenue supported by 1.4M employees.
  • Social Ecosystem: Active across TikTok to LinkedIn, tailoring content per platform.
They don't rely on viral spikes or clickbait headlines to drive volume.
They build 'evergreen' utility content (holidays, debates) that compounds traffic value.
They aren't chasing global English-speaking audiences (84.6% domestic focus).
They cultivate deep, local trust, resulting in exceptional direct traffic and backlink profiles.

The Trust Multiplier

In an era of AI-generated noise, PÚBLICO's 209M backlinks and 52% direct traffic prove that depth beats speed.

What tech stack does Publico use?

40 detected
Video1
Programming Languages1
Caching1
CDN1
Scheduling1
Customer Support1
Performance1
Web Standards2
UI Libraries1
JavaScript Libraries1
Frontend Frameworks1
Tracking & Analytics15
G
Google Analytics
G
Google Tag Manager
H
Hotjar
H
Hotjar
M
Microsoft Clarity
G
Google DoubleClick
C
Cloudflare
G
Google Tag Manager
G
Google Static
H
Hotjar
M
Microsoft Clarity
G
Google Analytics
G
Google AdSense
G
Google APIs
B
Bing

How much traffic does Publico get?

Traffic & Engagement

7.4M
Monthly Visits
-27.3%
3.1
Pages/Visit
9:15
Avg. Duration
57%
Bounce Rate
Monthly Traffic Trend-19%
9.1M
Oct 2025
Oct
10.1M
Nov 2025
Nov
7.4M
Dec 2025
Dec

Rankings

#7,880
Global Rank
#33
Portugal Rank
Newspapers
Category

Backlinks & Authority

209.9M
Backlinks
52.5K
Ref. Domains
72
Authority Score
Low
Penalty Risk
Backlinks Trend-8%
227.5M
Jul 2025
Jul
231.9M
Aug 2025
Aug
231.7M
Sep 2025
Sep
234.9M
Oct 2025
Oct
223.7M
Nov 2025
Nov
209.9M
Dec 2025
Dec

Search Traffic

Organic
3.3M

Top Organic Keywords

#1publico
246,000 vol6.4%
#10gmail
5,000,000 vol4.8%
#7pornhub
5,000,000 vol1.3%
#1jornal publico
40,500 vol1.0%
#1publico pt
22,200 vol0.6%

Where is Publico's audience located?

🇵🇹Portugal86.4%
🇧🇷Brazil3.0%
🇬🇧United Kingdom1.4%
🇧🇪Belgium1.1%
🇺🇸United States1.1%

Device Distribution

Desktop18.4%
Mobile81.6%

What keywords does Publico rank for?

5 keywords
1publico143.5K vol$0.71
2debates presidenciais30.7K vol
3feriados 2026392.3K vol$0.06
4debates presidenciais 202618.5K vol
5público5.6K vol$0.47

How is Publico's SEO?

Open Graph Image

OG Image preview
og:image

https://static.publicocdn.com/files/site/assets/img/social/default-preview.png

Meta Tags

title43 chars

PÚBLICO – Abrir portas onde se erguem muros

description101 chars

Notícias, opinião plural, investigação, edição impressa, newsletters, jogos. Pense bem, pense PÚBLICO

og:title

PÚBLICO

og:description

As últimas notícias, opinião, fotos e vídeos de Lisboa, Porto, Portugal, Europa e do Mundo. A melhor fonte de informação de economia, política, cultura, ciência, tecnologia, life&style e viagens.

languagePT

H1 Tags

h1PÚBLICO
h1PÚBLICO
h1Boa tarde.

Schema Types

Organization

What is Publico's revenue?

$8M
Annual Revenue
1,407
Employees
$5K
Revenue/Employee

Who competes with Publico?

Who works at Publico?

Loading leads...

What do customers think of Publico?

Público

Público

3.2
1 reviews

Categories

Newspaper Advertising Department#undefinedNewspaper Publisher#undefinedNews Service#undefinedMedia Company#undefinedBlogger#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
PT

Reviews (1)

Filter by rating:
Vincent Belo DohnerVerified
9/4/2024
🇬🇧 United Kingdom53 reviewsOrganicUnverified
Experience date: 9/4/2024
I pay monthly and they took away my…

I pay monthly and they took away my benefits. Their live chat is horrible you wait and wait and nothing. I tried several times and now I realize how horrible they are. I would attached screenshot evidence but trust pilot for some reason doesn't give me that option.

Frequently Asked Questions about Publico

What is Publico's Revenue?
Publico generates approximately $8M in annual revenue. With 1,407 employees, that's $5,330 per employee.
What does Publico do?
Notícias, opinião plural, investigação, edição impressa, newsletters, jogos. Pense bem, pense PÚBLICO
How fast is Publico growing?
Publico has declined by 27.3% in the last 6 months according to traffic data.
How do people interact with Publico?
When visiting Publico, visitors view an average of 3.1 pages per visit, and spend around 9:15 on the site, and the bounce rate is 56.8%.
How do people find Publico?
4.0M people (55%) visit Publico directly. 3.3M (45%) find them through organic search.
Who uses Publico?
Publico's top market is Portugal with 6.4M visitors (86.4%). Brazil is 2nd with 218.5K (3.0%). United Kingdom is 3rd with 100.6K (1.4%).
What technologies does Publico use?
Publico uses 25 technologies across their website including Video, Fonts, Programming Languages. Key technologies include Vimeo, Font Awesome, Google Fonts, PHP.
Who are Publico's competitors?
Publico's main competitors include PÚBLICO. These companies operate in similar markets and compete for the same customer base.
What do customers think of Publico?
Publico has a Trustpilot score of 3.2 out of 5 (3 stars) based on 1 customer reviews.

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What are Publico's key pages?

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Raw JSON Data

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About publico.pt

Notícias, opinião plural, investigação, edição impressa, newsletters, jogos. Pense bem, pense PÚBLICO

Company Overview

publico.pt
Website
news_and_media
Industry
#8,180
Global Rank
8.2M
Monthly Visitors
25
Technologies
2+
Employees

publico.pt Key Pages

Contact publico.pt

Technology Stack

publico.pt uses 25 technologies across their website including Vimeo, Font Awesome, Google Fonts, PHP, and more.

Video

Vimeo

Fonts

Font Awesome, Google Fonts

Programming Languages

PHP

Caching

Varnish

CDN

cdnjs

Cloud & Hosting

Amazon Web Services, AWS CloudFront, Cloudflare

Traffic & Audience

8.2M
Monthly Visits
38%
Bounce Rate
2.5
Pages/Visit
2:18
Avg. Duration

publico.pt receives approximately 8.2M monthly visitors and ranks #8,180 globally. The website has a bounce rate of 38% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 2:18 on the site.

The majority of publico.pt's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is publico.pt?
Notícias, opinião plural, investigação, edição impressa, newsletters, jogos. Pense bem, pense PÚBLICO
What technologies does publico.pt use?
publico.pt uses 25 technologies including Vimeo, Font Awesome, Google Fonts, and 19 more. View the full tech stack analysis above.
How do I contact publico.pt?
You can contact publico.pt via email at [email protected] or through their contact page.
What are publico.pt's social media accounts?
publico.pt is active on tiktok, twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is publico.pt?
publico.pt receives approximately 8.2M monthly visitors and ranks #8,180 globally.

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This page provides publicly available information about publico.pt. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit publico.pt directly at https://publico.pt.