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Pula: The InsurTech Giant You Haven't Heard Of
How a $216M revenue company is quietly reshaping African agriculture through data
In a world obsessed with SaaS unicorns, Pula is building something far more tangible: resilience for smallholder farmers. With $216M in revenue and 614 employees, this isn't a startup—it's an engine.
"They're not selling insurance; they're selling predictability to the world's most unpredictable market."
The Invisible Infrastructure
Pula operates in the 'jobs_and_career' industry, but that's a misclassification. They're actually building digital public infrastructure for agriculture. With 4,848 monthly visits and a #3.7M global rank, their web presence is modest, but their operational footprint spans continents. The 'undefined' traffic regions (67.5%) likely represent emerging markets where digital identity is still fluid—exactly where traditional analytics fail.
The Data Paradox
Here's the contradiction: Pula drives 14,930 monthly searches for just 'pula' alone, yet their organic search traffic is only 31%. This suggests a brand that's built on partnerships and B2B relationships, not SEO. Their top keywords reveal the strategy: 'pula aera yield index' (210 volume) and 'livestock traceability world bank' (210 volume) point to institutional contracts, not direct-to-consumer marketing.
The tech stack tells a story of pragmatic engineering. Tailwind CSS and Bootstrap suggest rapid iteration, while Zendesk indicates heavy customer support needs—likely managing thousands of farmer relationships. The HSTS implementation shows they take security seriously, even for a market that's traditionally offline.
- Revenue model: B2B2C insurance distribution via digital channels
- Key differentiator: 'Aera Yield Index'—proprietary parametric insurance triggers
- Strategic moat: World Bank partnerships and digital public infrastructure integration
- Growth signal: 190 monthly searches for 'pula insurance' despite minimal marketing
The Real Opportunity Isn't Insurance—It's Data
Pula's $216M revenue comes from selling predictability to institutions that need to de-risk African agriculture. The website is just the tip of the iceberg.
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HOME | PULA
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About pula-advisors.com
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Technology Stack
pula-advisors.com uses 18 technologies across their website including Font Awesome, HSTS, Sentry, and more.
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PHP
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Wix
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Zendesk
Traffic & Audience
pula-advisors.com receives approximately 4.8K monthly visitors and ranks #3,737,085 globally. The website has a bounce rate of 38% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 1:09 on the site.
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