purple.ai
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Purple.ai: The WiFi Ghost in the Machine
A $31M stealth giant rewriting the rules of venue connectivity
While the world obsesses over AI chatbots, Purple.ai is quietly powering secure WiFi for over 80,000 venues globally. They aren't selling hype—they're selling the invisible infrastructure that keeps you connected at airports, hotels, and stadiums.
"Purple.ai doesn't chase the AI hype cycle—they monetize the edge where connectivity meets data."
The Network Effect Moat
With 80,000+ venues already live, Purple.ai has achieved what most connectivity startups dream of: critical mass. Their secret isn't just technology—it's the data flywheel. Every additional venue makes their mesh network smarter, their security protocols tighter, and their enterprise value harder to displace. The 45% organic traffic share proves they've built a brand that venues seek out, not just a product they push.
The Revenue Reality
$31.7M in revenue with only 191 employees suggests exceptional operational efficiency. That's ~$166K per employee—significantly above SaaS benchmarks. Yet their $7.81K funding feels suspiciously low for this scale. This suggests either aggressive bootstrapping, hidden parent company backing, or a strategic pivot where this division is the profitable arm of a larger entity. The 21-technology stack (jQuery, Tailwind, Bootstrap) reveals a pragmatic, not bleeding-edge, approach to product development.
The keyword data reveals their positioning struggle: 'purple ai' (580 volume) vs 'purple wifi' (480 volume) shows they're still defining their category. The 'freeradius coa mesh' query (200 volume) is the tell—technical sysadmins are searching for their specific tech, not their brand. They're winning on infrastructure, not marketing.
- The 'undefined' traffic geographies (top 5 countries) suggest either new markets or tracking issues—both are growth signals
- Direct traffic at 38% indicates strong brand recall in a B2B space where cold traffic usually dominates
- The executive team (Gavin Wheeldon as CEO) is seasoned but lacks the usual 'AI startup' hype names—this is a serious infrastructure play
The Silent Giant of Venue Connectivity
Purple.ai proves that infrastructure beats innovation when you own the last mile of physical connectivity
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Join the WiFi revolution | Purple
Join the WiFi revolution and over 80,000 venues already inspiring secure and seamless connectivity everywhere, for everyone. Let's free the internet together!
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About purple.ai
Join the WiFi revolution and over 80,000 venues already inspiring secure and seamless connectivity everywhere, for everyone. Let's free the internet together!
Company Overview
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Technology Stack
purple.ai uses 21 technologies across their website including YouTube Embed, Okta, HSTS, and more.
Video
YouTube Embed
Authentication
Okta
Security
HSTS
CDN
jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Marketing Automation
HubSpot
Traffic & Audience
purple.ai receives approximately 79.5K monthly visitors and ranks #392,486 globally. The website has a bounce rate of 39% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 1:11 on the site.
The majority of purple.ai's traffic comes from undefined, undefined, .
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This page provides publicly available information about purple.ai. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit purple.ai directly at https://purple.ai.