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LeadIQ: The Silent Giant of Sales Intelligence?
A $25M revenue, 167-employee machine flying under the radar. Here's why.
In the hyper-competitive world of sales intelligence, you've likely heard of ZoomInfo and Lusha. But what about the company quietly pulling in $25M in revenue with a lean team of 167? That's LeadIQ, and they're playing a different game entirely.
"LeadIQ isn't chasing market share through brute force—they're engineering a precision tool for sales teams who need accuracy over volume."
The Traffic Paradox
Here's the fascinating contradiction: despite ranking #135K globally (not top-tier), their traffic is 51% organic and 38% direct. That's a 89% combined—meaning nearly 9 out of 10 visitors aren't paid ads. This signals strong brand recall and word-of-mouth growth. Compare that to competitors who rely heavily on paid acquisition. LeadIQ's organic dominance suggests a product that sells itself, or a team that's mastered inbound.
The Keyword Battlefield
LeadIQ's SEO strategy reveals their true positioning. They don't just rank for their own brand—they're competing head-on with the giants. Their top keywords include 'zoominfo' (161K monthly searches) and 'lusha' (200K searches). This is aggressive. They're not hiding in a niche; they're directly challenging the market leaders. The fact that 'leadiq' itself gets 10K searches proves they've built brand awareness, but the real battle is for the broader 'sales intelligence' pie.
- Revenue per employee: ~$150K (efficient for a SaaS tool)
- Backlink profile: 274K links (substantial authority)
- Tech stack: Modern (Tailwind, Ant Design) suggesting agile dev
- Trustpilot: 2.3/5 from 6 reviews (a red flag worth watching)
The $40M in funding over a $25M revenue business suggests LeadIQ is well-capitalized but not burning cash. With 167 employees, they're leaner than many competitors. The leadership team—Mei Siauw (CEO), Angelo Huang (Co-founder), and Tyler Lang (handling both sales and strategy)—shows a founder-led culture that's likely still hands-on with product and customers.
The Verdict: A Sleeper Hit?
LeadIQ isn't the flashiest player, but their organic growth and direct traffic suggest a product that retains users. The question isn't whether they're viable—it's whether they can scale without compromising the precision that got them here.
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5 keywordsWhat is Leadiq's revenue?
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LeadIQ
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Reviews (6)
Selling my data thinking I'm someone else
I'm getting nuisance sales phone calls because this crap service has attached my phone number to someone who happens to have the same name. Illegal use of data without consent and gives a clear idea of the quality of service they must provide.
Fischy e-mail out of the blue…
You receive an e-mail out of the blue telling you that your personal data has been collected and is going to be used by an unknown Californian company. How they have collected this data is impossible to know. They claim to be GDPR compliant but send you to a very dodgy website to unsubscribe. That's not how it works. Opt-in is the rule, not the other way round.
Nobody likes spam
Nobody likes spam
They send spamming junk emails
They send spamming junk emails. So not a reliable company I would think.
Abuses your data without consent and do…
Abuses your data without consent and do not answer questions on why they register and process your personal data without permission.
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About leadiq.com
Company Overview
Technology Stack
leadiq.com uses 25 technologies across their website including Google Fonts, HSTS, Webflow, and more.
Fonts
Google Fonts
Security
HSTS
CMS
Webflow
CDN
jsDelivr
Cloud & Hosting
Amazon Web Services, AWS CloudFront, Cloudflare
Marketing Automation
HubSpot
Traffic & Audience
leadiq.com receives approximately 359.7K monthly visitors and ranks #135,098 globally. The website has a bounce rate of 51% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 0:40 on the site.
The majority of leadiq.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about leadiq.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit leadiq.com directly at https://leadiq.com.