cognism.com
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Cognism: The Data Quality Gatekeeper
How a $101M revenue company is challenging ZoomInfo's dominance with compliance-first sales intelligence
While competitors chase volume, Cognism bets on precision. In a market saturated with bloated databases, this 570-person team has carved out a $101M niche by promising something radical: actually verified B2B data that won't get you sued.
"Cognism isn't selling data—they're selling the peace of mind that comes with GDPR compliance."
The Compliance-First Moat
While ZoomInfo and Lusha dominate search volume (161K and 200K monthly searches respectively), Cognism's 44% organic traffic suggests a different acquisition strategy. They're not competing on keyword volume—they're competing on trust. With 338 Trustpilot reviews at 3.4/5, they're not perfect, but their positioning around data quality and GDPR compliance creates a defensible moat that pure-play data aggregators can't easily replicate.
The Traffic Paradox
Here's the fascinating data: Cognism gets 304K monthly visits, but their brand searches (41K) dwarf their competitors' brand mentions. Yet Lusha gets 200K searches, ZoomInfo 161K, and Dealfront 17K. This tells us Cognism's audience isn't just Googling 'Cognism'—they're being converted through direct relationships, partnerships, and sales outreach. The 47% direct traffic proves this: their customers come back, they don't just browse.
The tech stack reveals a modern, scalable infrastructure: jQuery for legacy compatibility, Tailwind CSS and Bootstrap for rapid UI development, Splide for carousels, and Ant Design for enterprise-grade components. This isn't a startup hacking together a product—it's a mature platform built for scale, with 35 detected technologies suggesting a robust, multi-layered architecture that can handle enterprise demands.
- Premium positioning over volume play: They'd rather have 4K quality customers than 40K data-hungry ones
- Geographic ambiguity in traffic data (top countries undefined) suggests either data collection issues or intentional privacy-first tracking
- CEO James Isilay's triple listing (CEO, Founder, CEO) signals either a recent rebrand or potential data inconsistency—worth noting for investors
- The COO/CTO combo (Giragosian & Buljat) suggests operational maturity beyond typical SaaS startups
The Verdict: Premium Compliance Over Volume
Cognism's $101M revenue on 570 employees shows they've found product-market fit in a crowded space. For founders: This is a masterclass in differentiation. For investors: Their $163M funding suggests confidence in their compliance-first approach. For product people: Watch how they balance legacy tech (jQuery) with modern frameworks—pragmatism over purity wins in enterprise.
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Your No. 1 Choice in Premium Sales Intelligence | Cognism
Cognism is a leader in premium sales intelligence, setting a new standard for data quality and compliance, trusted by over +4000 customers worldwide.
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Reviews (20)
As someone in the fintech industry for…
As someone in the fintech industry for some time, cognism provides me clean and accurate data for business development activities- ultimately saving time, money and energy. It is also compliant to local UK and EU GDPR regulations.
Very compliant and pretty easy to…
Very compliant and pretty easy to integrate with SF
Cognism has been a very reliable tool…
Cognism has been a very reliable tool for our outbound efforts. The data quality is strong, especially for EMEA contacts, and the platform is easy to use. GDPR compliance is a big advantage for European teams, and customer support has been responsive whenever needed. Overall, a solid solution for B2B prospecting.
A Time-Saving Tool for Effective Prospecting
As a Business Development Representative, Cognism has become an essential tool in my daily workflow. What I appreciate most about the platform is how much time it saves me when prospecting. It allows me to quickly find accurate contact details, including direct phone numbers (both personal and office lines) as well as email addresses, which significantly improves my outreach efficiency. One of Cognism’s strongest features is its seamless integration with LinkedIn. I can access prospect information directly from LinkedIn without even opening the Cognism platform, which makes the experience extremely smooth and convenient during my prospecting sessions. Additionally, the platform makes it easy to navigate within a company and identify other relevant prospects, helping me expand my outreach beyond a single contact. Overall, Cognism is a reliable and time-saving solution that strongly supports my prospecting and business development efforts.
platform is easy to use
platform is easy to use, the data is reliable, and it really helped streamline our prospecting process. It saved us time and made outreach more effective.
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About cognism.com
Cognism is a leader in premium sales intelligence, setting a new standard for data quality and compliance, trusted by over +4000 customers worldwide.
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Technology Stack
cognism.com uses 35 technologies across their website including Font Awesome, Google Fonts, HSTS, Laravel, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
Backend Frameworks
Laravel
Programming Languages
PHP
CMS
Contentful, Squarespace, Webflow
CDN
cdnjs, unpkg, jsDelivr
Traffic & Audience
cognism.com receives approximately 304.7K monthly visitors and ranks #111,110 globally. The website has a bounce rate of 41% with visitors viewing an average of 5.7 pages per visit. Users spend an average of 3:24 on the site.
The majority of cognism.com's traffic comes from undefined, undefined, .
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