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Puttery: The $53M Mini-Golf Empire
How Puttery is turning childhood mini-golf into a sophisticated adult empire.
Forget dimly lit arcades and sticky floors. Puttery is betting big that the future of social entertainment isn't in a bar, but on a high-end mini-golf course. With $53.6M in revenue and a footprint growing faster than the competition can keep up, this isn't just a game—it's a calculated land grab for the adult leisure market.
"Puttery isn't selling mini-golf; they are selling a curated, high-margin 'experience' that happens to include a putter."
The Experience Economy Playbook
While competitors like Topgolf focus on massive scale and driving ranges, Puttery has carved a niche by blending 'Instagrammable' aesthetics with culinary-grade food and craft cocktails. Their traffic profile is telling: 84,880 monthly visits with a staggering 56% coming from organic search. This indicates a brand that has successfully transcended its domain, becoming a destination search term ('puttery', 'puttery dc') rather than just a utility.
Demographic Targeting
The leadership team, featuring Directors of Social Media & Influencer Marketing (Gabrielle Cron) and Event Sales (Sierra Youngblood), reveals a laser focus on group dynamics and digital virality. The heavy presence on TikTok and Instagram isn't incidental; it's the engine driving their 35% direct traffic. They are targeting the 25-40 demographic who prioritize 'doing' over 'watching', turning a standard date night into a content opportunity.
Technologically, Puttery is a modern stack utilizing Vite for build speed and Tailwind CSS for rapid UI development, ensuring their digital presence feels as responsive and modern as their physical venues. The lack of Trustpilot data suggests they are still in aggressive growth mode, prioritizing expansion over reputation management—a calculated risk for a venue-based business.
- Vertical Integration: They control the entire ecosystem from course design (via internal teams) to F&B (Rodney Tolbert, Director of F&B).
- Geo-Specific Domination: Top keywords like 'puttery chicago' and 'puttery dc' show they are winning local SEO battles in major metro hubs.
- The 'Third Place' Strategy: By combining dining, drinking, and playing, they effectively own the customer for 2-3 hours, maximizing spend per head compared to traditional restaurants.
The Verdict: A Scalable Social Giant
Puttery is proving that the most lucrative part of mini-golf isn't the hole-in-one—it's the bar tab.
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Open Graph Image

https://www.puttery.com/wp-content/uploads/2025/05/Puttery_Pizza_Group_0061.png
Meta Tags
Puttery | Mini Golf, Dining, Craft Drinks & Group Events
Step into a new era of mini golf at Puttery. Play unique courses, elevated dining, group events and connect over cocktails in a vibrant atmosphere.
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About puttery.com
Step into a new era of mini golf at Puttery. Play unique courses, elevated dining, group events and connect over cocktails in a vibrant atmosphere.
Company Overview
puttery.com Social Media
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Technology Stack
puttery.com uses 28 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, Laravel, and more.
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
Backend Frameworks
Laravel
Programming Languages
PHP
CMS
Squarespace, Webflow, WordPress
Cloud & Hosting
Cloudflare
Traffic & Audience
puttery.com receives approximately 84.9K monthly visitors and ranks #396,091 globally. The website has a bounce rate of 42% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 2:00 on the site.
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This page provides publicly available information about puttery.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit puttery.com directly at https://puttery.com.