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Qandle: The No-Code HR Rebellion
How a 42-person team built a $5M business by refusing to adapt to HR software
Most HR software forces you to become a consultant for your own company. Qandle does the opposite—it's a customizable HRMS that adapts to your processes, not the other way around. With 42 employees and $4.9M in revenue, they've proven that flexibility beats features.
"Qandle doesn't sell software—it sells the absence of friction. That's why 62% of their traffic comes direct: customers don't search for alternatives; they search for Qandle."
The 42-Person Powerhouse
With just 42 employees, Qandle generates $4.9M in revenue—thats $116K per employee. This isn't a growth-at-all-costs SaaS playbook; it's a precision operation. Their team composition reveals the strategy: customer success roles dominate (Akeel, Aryaman, Basit, Zahid), while engineering is lean. They're not building features—they're solving retention.
The Traffic Paradox
Qandle's traffic profile defies SaaS norms. 62% direct traffic vs 32% organic is inverted—most SaaS companies see the opposite. This signals extreme brand loyalty and word-of-mouth. Their top keyword isn't even 'HR software'—it's 'experience letter format' (6,630 monthly searches). They're capturing HR professionals at their moment of need, then converting them through product stickiness.
The tech stack tells a story of pragmatic modernization: jQuery and Bootstrap coexist with Tailwind CSS and Ant Design. They're not chasing shiny objects—they're building something that works. Owl Carousel and DaisyUI suggest they care about UI/UX, but the presence of jQuery in 2024 reveals a focus on legacy browser support and enterprise clients who prioritize reliability over trends.
- Direct traffic dominance (62%) proves product-market fit
- Customer success-heavy team signals retention-first strategy
- Backlink profile (71K) shows strong organic authority
- Revenue per employee ($116K) rivals enterprise software giants
Qandle Wins by Not Competing
While others chase features, Qandle chases fit. That's why they own 87% of their traffic from undefined markets—they're not competing on keywords, they're competing on outcomes.
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Meta Tags
HR Software | HR Software Solutions | Smart HR Software
Qandle does not compel your organization to adjust for anything. But provides you a customizable Human Resource Management Software that suits your company processes and policies.
Smart HR for the Modern Workplace - HR Solution | Qandle
Smart HR for the Modern Workplace
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About qandle.com
Qandle does not compel your organization to adjust for anything. But provides you a customizable Human Resource Management Software that suits your company processes and policies.
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Technology Stack
qandle.com uses 21 technologies across their website including YouTube Embed, Google Fonts, WordPress, and more.
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YouTube Embed
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Google Fonts
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WordPress
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AWS CloudFront
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DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
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Traffic & Audience
qandle.com receives approximately 354.6K monthly visitors and ranks #127,485 globally. The website has a bounce rate of 33% with visitors viewing an average of 4.1 pages per visit. Users spend an average of 8:31 on the site.
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