qoitech.com
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The Battery Life Whisperers
How an 8-person Swedish startup is solving the power optimization bottleneck for IoT developers
In a world obsessed with processing power and connectivity, the silent killer of IoT innovation is power consumption. Qoitech isn't just building tools—they're engineering the invisible lifeline that keeps millions of embedded devices alive. With a lean team of 8 and $600k in revenue, they're tackling a $15B market problem that giants like Google and Apple are still struggling to solve at scale.
"They're not selling software—they're selling battery life. In the IoT world, that's the difference between a device that lasts 2 years versus 2 days."
The Technical Moat
Qoitech's 'otii' platform isn't just another power profiler—it's a simulation-first approach. While competitors focus on measurement, Qoitech lets developers predict battery life before writing a single line of code. Their Python API and 'otii.open_device' integration (150 monthly searches) reveal a developer-first strategy that resonates with embedded engineers drowning in spreadsheets and manual testing.
The Traffic Paradox
Here's the contradiction: 50% organic traffic with only 5,574 monthly visits suggests a hyper-niche audience. The top keyword 'otti arc download' (110 volume) is likely a misspelling of their product name—yet they convert. The real story? Search volume for 'c' (5M+ monthly) dwarfs their niche, but Qoitech owns the micro-moment when an IoT developer realizes their battery math is wrong.
Their tech stack reveals a pragmatic, no-frills approach: jQuery and Bootstrap for rapid prototyping, Tailwind for modern UI, and Google Analytics for tracking. No fancy frameworks, no over-engineering—just tools that work. This isn't a startup chasing venture capital with flashy demos; it's a precision instrument built by engineers who understand that in power analysis, reliability trumps aesthetics every time.
- Founder-led by Vanja Samuelsson (CEO) and Joakim Kvarnlöf (CTO)—technical DNA at the core
- Top 3M global rank indicates they're not chasing mass markets, but dominating a critical niche
- 78.2% traffic from 'undefined' countries suggests either tracking issues or a highly global, distributed developer base
- No Trustpilot reviews yet—early stage, likely focused on enterprise sales over public reviews
The Unsexy Billion-Dollar Problem
Qoitech is quietly building the infrastructure for a battery-powered world. While others chase AI hype, they're solving the fundamental physics problem that limits every connected device. This is infrastructure investing in its purest form.
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https://www.qoitech.com/wp-content/uploads/2020/08/website3.png
Meta Tags
Master embedded and IoT battery life
Ultimate tools for prolonging embedded and IoT battery life. Cutting-edge power analysis, battery profiling and simulation for electronics.
Otii by Qoitech
Power Analyzer, Log Sync & Power Supply in one Product.
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About qoitech.com
Ultimate tools for prolonging embedded and IoT battery life. Cutting-edge power analysis, battery profiling and simulation for electronics.
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Technology Stack
qoitech.com uses 17 technologies across their website including PHP, WordPress, DoubleClick Floodlight, Twitter Pixel, and more.
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PHP
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WordPress
Advertising
DoubleClick Floodlight, Twitter Pixel, LinkedIn Insight Tag, Google Ads
Analytics & Marketing
Hotjar, Google Tag Manager, Google Analytics
Performance
Lazy Loading
Web Standards
Twitter Cards, RSS
Traffic & Audience
qoitech.com receives approximately 5.6K monthly visitors and ranks #3,097,787 globally. The website has a bounce rate of 40% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 0:22 on the site.
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