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Radianse: The $4.5M Stealth Giant in Asset Monitoring
Analyzing the quiet powerhouse with $17M in funding and minimal digital footprint
In a world screaming about visibility, Radianse operates in near-total silence. With a website that barely registers on global rankings and just 1,500 monthly visitors, this 41-person team has somehow secured $17M in funding. The question isn't what they do—it's how they've built a $4.5M revenue business while maintaining such a low public profile.
"Radianse proves that in B2B enterprise software, revenue doesn't follow website traffic—it follows relationships, demos, and solving painful problems that don't need SEO to sell."
The Invisible Customer Base
Radianse's traffic profile reveals everything about their go-to-market strategy. With 42% direct traffic and only 32% organic search, they're not playing the content marketing game. Their customers aren't Googling solutions—they're getting hand-picked demos through enterprise sales cycles. The fact that 'radianse' alone drives 220 monthly searches suggests existing customers and partners looking for support, not new prospects discovering them through SEO.
The Funding Paradox
Here's the anomaly that demands attention: $17M raised for a company with just 41 employees and $4.5M in revenue. That's over $400K per employee in funding—unusually high for a services-leaning tech company. This suggests Radianse isn't just selling software; they're building complex, high-value IoT/asset tracking infrastructure requiring significant R&D and implementation resources. They're playing in the industrial IoT space where deals are large but implementation is heavy.
The technology stack tells another revealing story. Built on jQuery, Bootstrap, and Cloudflare with Zendesk integration, Radianse prioritizes reliability over bleeding-edge tech. This isn't a team chasing JavaScript framework trends—they're focused on delivering stable, scalable monitoring solutions. The presence of Swiper and Lazy Loading suggests a customer portal or dashboard interface, while RSS feeds hint at alert systems for real-time asset tracking.
- Product-market fit in asset monitoring is validated by $17M funding despite minimal marketing spend
- Enterprise sales motion is evident: 42% direct traffic indicates relationship-driven growth
- The 'tattoo health tracker' keyword (10 monthly searches) suggests they're monitoring specialized medical or high-value equipment
- 41 employees generating $4.5M revenue = $110K per employee, typical for complex B2B solutions requiring professional services
The Silent Giant Strategy
Radianse is building a $4.5M revenue business without building a public brand—because in industrial IoT, your customers don't find you on Google, they find you through implementation partners and industry referrals.
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Radianse - Real-time Asset Monitoring | Manage what matters most
Real-time Asset Monitoring | Manage what matters most…
Radianse
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About radianse.com
Real-time Asset Monitoring | Manage what matters most…
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Technology Stack
radianse.com uses 16 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
Fonts
Font Awesome, Google Fonts
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HSTS
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PHP
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WordPress
CDN
cdnjs
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Cloudflare
Traffic & Audience
radianse.com receives approximately 1.5K monthly visitors and ranks #12,112,484 globally. The website has a bounce rate of 79% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
The majority of radianse.com's traffic comes from .
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