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RainFocus: The Event Engine for Enterprise
A $68M revenue platform quietly powering the world's biggest events
While most event tech startups chase SMBs with freemium models, RainFocus operates in the high-stakes enterprise arena, generating $68.6M in revenue with just 386 employees. This isn't a tool for your company picnic—it's infrastructure for Fortune 500 events.
"RainFocus doesn't compete on marketing spend—it wins on enterprise relationships and product stickiness."
The Enterprise Trap (In a Good Way)
With 58% direct traffic and only 22% organic, RainFocus isn't playing the SEO game. Their customers aren't Googling 'event software'—they're logging into rainfocus.com directly. This is classic enterprise SaaS: once you're in, you're in. The 120K monthly visits represent logged-in users managing events, not prospects researching. Their top keywords include 'rainfocus leads portal login'—a sign of deep integration into customer workflows.
The Summit Strategy
Notice 'rainfocsummit24' as their second-highest keyword? RainFocus doesn't just sell software—they host their own flagship event. This is brilliant: they eat their own dog food, create content, and generate 480 monthly searches around their own brand. It's a closed-loop marketing strategy that builds community while demonstrating product value.
The leadership team tells the story: CEO JR Sherman, CTO Mike Bushman, Founder Doug Baird, and SVP Kory Knell. This is a seasoned crew—no fresh-faced founders here. They've built a platform that handles complex, multi-day, multi-track enterprise events where registration, leads, and analytics matter more than flashy features.
- Direct traffic dominance (58%) signals product-led growth, not marketing-led acquisition
- Top keyword is literally their brand—enterprise moat is real
- Summit event creates a flywheel: use their own product to market their own product
- Revenue per employee of ~$178K indicates efficient, enterprise-focused operations
The Quiet Enterprise Giant
RainFocus proves you don't need viral marketing when you have enterprise contracts and a product that becomes essential infrastructure.
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Leading Event Management Software for B2B Events | RainFocus
Discover RainFocus, the premier event management software designed to accelerate growth and demand. Streamline your events with our powerful solutions.
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About rainfocus.com
Discover RainFocus, the premier event management software designed to accelerate growth and demand. Streamline your events with our powerful solutions.
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rainfocus.com uses 20 technologies across their website including Leaflet, HSTS, WordPress, and more.
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rainfocus.com receives approximately 120.6K monthly visitors and ranks #184,575 globally. The website has a bounce rate of 34% with visitors viewing an average of 12.0 pages per visit. Users spend an average of 6:46 on the site.
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