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rankomat.pl
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rankomat.pl

20 technologies
VerifiedVisit2.0M/mo$29M24620 Tech25 Leads
Deep Dive

Rankomat: Poland's Insurance Titan

How a comparison engine quietly commands 2M monthly visits and $28M in revenue

In the crowded world of fintech, Rankomat isn't chasing crypto hype or neobank disruption—it's dominating the unglamorous, high-stakes business of insurance comparison. With 2 million monthly visits and a lean 246-person team, this Polish powerhouse proves that utility beats flash every time.

2.0M
monthly visits
69%
organic search
246
employees
$28.7M
annual revenue

"They don't sell insurance—they sell the certainty that you're not overpaying for it."

The SEO Juggernaut

Rankomat's traffic isn't accidental—it's engineered. With 69% of visits coming from organic search, they've weaponized SEO to capture intent at scale. Keywords like 'kalkulator kredytu hipotecznego' (34.8K monthly volume) and 'ubezpieczenie turystyczne' (7.8K volume) aren't just traffic—they're qualified leads ready to convert. This is content marketing at enterprise scale, executed by a dedicated SEO team including Natalia Tokarczyk and Andrzej Kedzierawski.

The Trust Equation

With a 4.2/5 Trustpilot rating across 300 reviews, Rankomat has cracked the trust code in an industry built on skepticism. Polish consumers don't just visit—they convert. The platform's 26% direct traffic share (nearly 520K monthly direct visits) signals brand loyalty that most comparison sites can only dream of. When people type 'rankomat' directly into their browser (28.5K monthly searches), you've won.

What's most impressive isn't the scale—it's the focus. While competitors chase every vertical, Rankomat dominates insurance comparison with ruthless precision. Their 19-company network covers the market, but their real moat is the user experience: a 2-minute quote calculator that turns a complex, anxiety-inducing process into a click-and-done transaction. This is fintech stripped of fluff, built for conversion.

  • Product-market fit so tight it's almost invisible: insurance comparison in a market where trust is everything
  • SEO as a core competency, not a marketing tactic—69% organic traffic proves they own their funnel
  • Lean operations: $28.7M revenue with just 246 employees = $117K revenue per employee
  • Brand authority so strong that 26% of traffic comes directly to the domain
No flashy AI gimmicks or blockchain promises
Dominates a massive, boring market with boringly excellent execution
No global expansion beyond Poland (95% of traffic is domestic)
Turns complex financial products into 2-minute transactions
No mobile app disrupting the web-first experience
Builds brand trust through transparency and scale

The Unsexy Unicorn

Rankomat proves that in fintech, boring beats cool. They're not building the future of finance—they're optimizing the present, one insurance quote at a time. And at $28.7M in revenue with 246 people, that's a blueprint worth studying.

What tech stack does Rankomat use?

27 detected
Security1
Programming Languages1
CDN1
Cloud & Hosting1
Privacy & Consent1
Customer Support1
A/B Testing1
Build Tools1
UI Libraries1
Tracking & Analytics7
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
G
Google Tag Manager
C
Cloudflare
G
Google AdSense
G
Google Analytics

How much traffic does Rankomat get?

Traffic & Engagement

2.0M
Monthly Visits
2.8
Pages/Visit
1:40
Avg. Duration
42%
Bounce Rate
Monthly Traffic Trend-10%
2.2M
Oct 2025
Oct
2.1M
Nov 2025
Nov
2.0M
Dec 2025
Dec

Traffic Sources

Search
69%
Direct
26%
Social
0%
Referrals
3%
Email
1%
Paid
1%

Where is Rankomat's audience located?

🌍95.1%
🌍1.4%
🌍0.6%
🌍0.3%
🌍0.3%

What keywords does Rankomat rank for?

5 keywords
1rankomat28.6K vol$0.63
2kalkulator kredytu hipotecznego34.9K vol$0.06
3ubezpieczenie podróżne5.3K vol$2.59
4ubezpieczenie turystyczne7.8K vol$2.01
5umowa kupna sprzedaży samochodu23.4K vol$0.11

How is Rankomat's SEO?

Open Graph Image

OG Image preview
og:image

https://rankomat.pl/theme/rankomat/images/rankomat-star-og.png

Meta Tags

title61 chars

Rankomat.pl: Porównywarka OC AC - Ubezpieczenie do 50% taniej

description148 chars

Porównywarka ubezpieczeń OC/AC aż 19 firm ✓ Ubezpieczenie OC już od 360 zł z ASS i NNW ✓ Darmowy kalkulator OC ✓ Oblicz OC w 2 minuty ➤ Sprawdź sam!

og:description

Porównywarka ubezpieczeń OC/AC aż 19 firm ✓ Ubezpieczenie OC już od 360 zł z ASS i NNW ✓ Darmowy kalkulator OC ✓ Oblicz OC w 2 minuty …

languagePL-PL

H1 Tags

h1Porównywarka OC i AC,

Schema Types

Unknown

Who works at Rankomat?

Loading leads...

What do customers think of Rankomat?

Rankomat.pl

Rankomat.pl

4.2
300 reviews
✓ Claimed

Activity & Engagement

Reply Rate
93.75%
Avg. Reply Time
1.0 days
Claimed Date
7/29/2024

Contact Information

Address:
PL

Reviews (20)

Filter by rating:
Joanna
1/21/2026
🇵🇱 Poland1 reviewsOrganicUnverified
Experience date: 1/19/2026
Świetna obsługa

Polecam Pana Macieja Pelc miła obsługa, fachowe doradztwo i szybki kontakt. Polecam.

Katya Poloz
1/19/2026
🇵🇱 Poland1 reviewsOrganicUnverified
Experience date: 1/19/2026
Super doświadczenie

Super doświadczenie, było to moje pierwsze ubezpieczenie, pani Aleksandra Koczor znalazła dla mnie naprawdę świetna propozycję korzystną cenowo i jakościowo, naprawdę polecam!

zbyszek
1/15/2026
🇵🇱 Poland1 reviewsOrganicUnverified
Experience date: 1/8/2026
Znalazłem ubezpieczenie w dobrej cenie…

Znalazłem ubezpieczenie w dobrej cenie dzięki pomocy pani Emili Mazur. Jestem bardzo zadowolony z obsługi i pewnie w przyszłości skorzystam ponownie

Marika
1/15/2026
🇵🇱 Poland1 reviewsOrganicUnverified
Experience date: 1/15/2026
Polecam Panią Bożenę Malec

Polecam Panią Bożenę Malec, zawarłam ubezpiecznie w bardzo dobrej cenie dzięki doradztwu Pani Bożeny Malec.

Przystań Kolumba
1/14/2026
🇵🇱 Poland3 reviewsOrganicUnverified2 reviews on this domain
Experience date: 1/13/2026
Podziękowania dla Pani Bożeny Malec

Pani Bożena Malec wykazała PEŁNY profesjonalizm w załatwieniu i przygotowaniu oferty ubezpieczenia mojego domu. Bardzo miła obsługa. PEŁNE ZAWODOSTWO!!! Gorąco polecam

Frequently Asked Questions about Rankomat

What is Rankomat's Revenue?
Rankomat generates approximately $29M in annual revenue. With 246 employees, that's $116,573 per employee.
What does Rankomat do?
Porównywarka ubezpieczeń OC/AC aż 19 firm ✓ Ubezpieczenie OC już od 360 zł z ASS i NNW ✓ Darmowy kalkulator OC ✓ Oblicz OC w 2 minuty ➤ Sprawdź sam!
How fast is Rankomat growing?
Rankomat employee count has changed by 4% year over year.
What technologies does Rankomat use?
Rankomat uses 20 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Font Awesome, Google Fonts, HSTS, PHP.
Who are Rankomat's competitors?
Rankomat's main competitors include mubi.pl, INTER Polska, Nord Partner, Digital Care sp. z o. o., Punkta. These companies operate in similar markets and compete for the same customer base.
What do customers think of Rankomat?
Rankomat has a Trustpilot score of 4.2 out of 5 (4 stars) based on 300 customer reviews.

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What are Rankomat's key pages?

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About rankomat.pl

Porównywarka ubezpieczeń OC/AC aż 19 firm ✓ Ubezpieczenie OC już od 360 zł z ASS i NNW ✓ Darmowy kalkulator OC ✓ Oblicz OC w 2 minuty ➤ Sprawdź sam!

Company Overview

rankomat.pl
Website
finance
Industry
#29,442
Global Rank
2.0M
Monthly Visitors
20
Technologies
25+
Employees

rankomat.pl Key Pages

Technology Stack

rankomat.pl uses 20 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.

Fonts

Font Awesome, Google Fonts

Security

HSTS

Programming Languages

PHP

CMS

Contentful, WordPress

CDN

cdnjs

Cloud & Hosting

Cloudflare

Traffic & Audience

2.0M
Monthly Visits
42%
Bounce Rate
2.8
Pages/Visit
1:40
Avg. Duration

rankomat.pl receives approximately 2.0M monthly visitors and ranks #29,442 globally. The website has a bounce rate of 42% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 1:40 on the site.

The majority of rankomat.pl's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is rankomat.pl?
Porównywarka ubezpieczeń OC/AC aż 19 firm ✓ Ubezpieczenie OC już od 360 zł z ASS i NNW ✓ Darmowy kalkulator OC ✓ Oblicz OC w 2 minuty ➤ Sprawdź sam!
What technologies does rankomat.pl use?
rankomat.pl uses 20 technologies including Font Awesome, Google Fonts, HSTS, and 14 more. View the full tech stack analysis above.
How do I contact rankomat.pl?
You can contact rankomat.pl via email at [email protected].
What are rankomat.pl's social media accounts?
rankomat.pl is active on tiktok, twitter, youtube, facebook, linkedin. You can find links to all their social media profiles in the social section above.
How popular is rankomat.pl?
rankomat.pl receives approximately 2.0M monthly visitors and ranks #29,442 globally. Traffic is declining by 3.5% month-over-month.

Related Searches

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This page provides publicly available information about rankomat.pl. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit rankomat.pl directly at https://rankomat.pl.