In a world obsessed with flashy global delivery apps, Rapiboy is building an empire on hyper-local logistics, turning $3.5M in revenue into a 320,000-visit monthly machine. This isn't just another courier service—it's a B2B logistics backbone that's capturing the Argentine market one delivery at a time.

"When 67% of your traffic is direct, you've built a brand that people search for by name—not just by service."

The keyword strategy reveals their playbook: 'rapiboy' (3,590 monthly searches) dominates, followed by 'rappi boy' (590) and 'correo rapiboy' (150). They've successfully branded themselves as the default solution, with users even searching for 'de quien es rapiboy'—a clear sign of brand penetration. The 'rapiboy rosario' (210) keyword shows they're expanding beyond Buenos Aires, using a hub-and-spoke model.

• Tech stack built for speed: Tailwind CSS + Bootstrap for rapid UI development
• Analytics-heavy approach: Google Analytics, Tag Manager, and Clarity for deep user insights
• Social proof across all major platforms: Twitter, Facebook, LinkedIn, Instagram
• B2B focus: Unlike consumer apps, they're targeting businesses with third-party logistics