rapigo.co
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Rapigo: The Invisible Logistics Engine
How a 22-person team built a $5M revenue logistics platform in Colombia
While the world obsesses over flashy fintech apps, Rapigo operates in the shadows of Bogotá, solving the last-mile problem for a city that never sleeps. This isn't a startup chasing unicorn valuations—it's a precision logistics machine quietly generating $5.1M in revenue with just 22 employees.
"Rapigo isn't building a consumer brand—it's building infrastructure. The $231K revenue per employee speaks volumes about their operational efficiency."
The Organic Growth Engine
With 68% of traffic coming organically and keywords like 'mensajeros urbanos bogotá' (860 monthly searches) dominating their SEO, Rapigo has cracked the code on local search. They're not buying ads—they're solving real problems that Bogotá's businesses search for daily. Their direct traffic at 18% suggests strong brand recall in a market where logistics is a daily necessity.
The B2B2C Hybrid Model
Rapigo serves two masters: businesses needing reliable courier services and professional messengers seeking consistent work. With 22 employees managing a growing network of couriers, they've created a platform where supply meets demand in real-time. The 'mensajero' keyword cluster (490-860 monthly searches) reveals their dual-sided marketplace strategy—capturing both sides of the transaction through search.
Their tech stack reveals a pragmatic approach: jQuery and Bootstrap for rapid development, Tailwind CSS for modern UI, and Hotjar for understanding user behavior. This isn't a team chasing the latest frameworks—they're building what works. The absence of complex structured data or heavy JavaScript frameworks suggests they prioritize speed and reliability over flashy features.
- Hyper-local SEO dominance in Bogotá's logistics market
- Capital-efficient growth model (22 employees → $5.1M revenue)
- Dual-sided marketplace capturing both B2B and courier demand
- Minimal marketing spend with 68% organic traffic reliance
The Unsexy Infrastructure Play
Rapigo proves that in emerging markets, solving fundamental logistics problems creates more value than chasing trends. Their model is replicable, capital-efficient, and deeply embedded in local commerce.
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Plataforma de domicilios y trámites express - Rapigo
La red de mensajeros que más crece en Colombia. Llegamos en minutos. ¡Pruébanos ya!
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About rapigo.co
La red de mensajeros que más crece en Colombia. Llegamos en minutos. ¡Pruébanos ya!
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Technology Stack
rapigo.co uses 21 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
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Font Awesome, Google Fonts
Security
HSTS
Programming Languages
PHP
Cloud & Hosting
AWS CloudFront
Marketing Automation
HubSpot
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Facebook Pixel
Traffic & Audience
rapigo.co receives approximately 980 monthly visitors and ranks #9,813,415 globally. The website has a bounce rate of 46% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 1:29 on the site.
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