rareform.com
Get leads like Rareform — and thousands more
Build targeted lists by tech stack, traffic, and more
Rareform: The Billboard Upcycling Unicorn
Turning vinyl waste into $4.6M in revenue, one bag at a time
While most DTC brands chase viral trends, Rareform built a $4.6M business by solving a literal trash problem: 15 million pounds of billboard vinyl discarded annually. Their secret? Turning waste into want.
"Rareform doesn't just sell bags—they sell a story of redemption. Every piece carries the literal scars of its past life."
The Product-Market Fit Playbook
Rareform's genius lies in its constraint. By limiting materials to billboard vinyl, they create instant differentiation and storytelling. Each product is literally one-of-a-kind—no two vinyl sheets are identical. This turns a supply chain limitation into a premium feature, justifying higher price points while solving a sustainability narrative that resonates with conscious consumers.
The Traffic Paradox
Here's the anomaly: 58% of their 87K monthly visits come directly, not through search. This suggests powerful brand recall and repeat customers, but also reveals a vulnerability. Their top keyword 'rareform' gets 2,100 monthly searches—yet they capture only 25% of traffic organically. They're winning on brand loyalty but potentially leaving discoverability on the table.
The leadership team is lean and focused. With Alec Avedissian at the helm and just 29 employees, they're operating at a $158K revenue-per-employee ratio—impressive for a lifestyle brand. The presence of multiple corporate sales managers hints at a B2B revenue stream that likely boosts margins beyond direct-to-consumer sales.
- Tech stack shows pragmatism: jQuery + Tailwind + Bootstrap—functional but not chasing bleeding-edge frameworks
- Social presence spans TikTok to Twitter, but engagement data suggests they're still building community beyond transactions
- Trustpilot score of 3.8/5 with only 2 reviews indicates they're not yet leveraging social proof aggressively
The Sustainability Premium Playbook
Rareform proves you can build a $4.6M business by solving one environmental problem better than anyone else. Their real opportunity? Scaling the B2B channel while maintaining the artisanal story that makes each bag unique.
What tech stack does Rareform use?
How much traffic does Rareform get?
Traffic & Engagement
Traffic Sources
Where is Rareform's audience located?
What keywords does Rareform rank for?
5 keywordsHow is Rareform's SEO?
Open Graph Image
http://www.rareform.com/cdn/shop/files/rf-web-logo.png?v=1738844364
Meta Tags
RAREFORM. Colorful living, Upcycled. What's your bag?
RAREFORM recycles billboards into one of a kind products. Everyday tote bags, crossbody bags, travel accessories, and more. What's your bag? Free shipping over $85.
Schema Types
What is Rareform's revenue?
Who works at Rareform?
Loading leads...
What do customers think of Rareform?
RAREFORM
Categories
Activity & Engagement
Contact Information
Reviews (2)
Beautifully sturdy and well constructed bags!
I had actually been watching this company for a couple years because saw I had emailed myself their web link in both 2022 and 2023! I love up-cycled things that are actually something you want to have and use. These bags are just that! I’m am rough with my things, so I need products that are easy to clean and hold up against my rough use! These bags are also that! Both tote bags look just as they were pictured. I don’t know why I didn’t bother reading all the details of how many pockets some of these bags come with, but my large zippered tote has a TON, on both sides inside and one on each of the outside sides! The smaller tote has just the regular inside zippered pocket. That’s OK. It’s a small tote for carrying my drinks and snacks for the day (and I hide a few hair accessories in the zipper pocket). Yes, I bought two. It was black Friday and their sale was great! I am so happy with my purchase. I can’t recommend these cute one-of-a-kind bags enough. Wish we could post pictures
I recently purchased multiple bags from Rareform
I recently made a purchase of several sale items following the winter holiday. The items were received in short time and I love their style and functionality. I give only four stars because one of the items had a stitching issue with the strap so I wonder about their quality control practices a bit. I reached out to customer service via email and got a prompt response and resolution which was my choice of a 20% discount or to return without a restocking fee (but I would have to pay for shipping).
Frequently Asked Questions about Rareform
What is Rareform's Revenue?
What does Rareform do?
How fast is Rareform growing?
What technologies does Rareform use?
Who are Rareform's competitors?
What do customers think of Rareform?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Rareform?
Export rareform.com Data
Download the complete tech stack, analytics, leads, and company data for rareform.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About rareform.com
RAREFORM recycles billboards into one of a kind products. Everyday tote bags, crossbody bags, travel accessories, and more. What's your bag? Free shipping over $85.
Company Overview
rareform.com Social Media
Contact rareform.com
Technology Stack
rareform.com uses 30 technologies across their website including Font Awesome, Adobe Fonts, hCaptcha, HSTS, Cloudflare, and more.
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Cloud & Hosting
Cloudflare
Email Marketing
Klaviyo
Advertising
DoubleClick Floodlight, Snapchat Pixel, TikTok Pixel, Google Ads +1 more
Customer Support
Zendesk
Traffic & Audience
rareform.com receives approximately 87.3K monthly visitors and ranks #323,356 globally. The website has a bounce rate of 37% with visitors viewing an average of 4.6 pages per visit. Users spend an average of 4:46 on the site.
The majority of rareform.com's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is rareform.com?
What technologies does rareform.com use?
How do I contact rareform.com?
What are rareform.com's social media accounts?
Is rareform.com hiring?
How popular is rareform.com?
Related Searches
This page provides publicly available information about rareform.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit rareform.com directly at https://rareform.com.