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Rareview: The 19-Person Agency Punching Above Its Weight
A deep dive into how a boutique creative firm built a $2.9M revenue engine with zero VC funding.
In a sea of generic digital agencies, Rareview isn't just another player—it's a precision instrument. With only 19 employees, they're generating $2.9M in revenue by refusing to be everything to everyone.
"Rareview proves that in the agency world, specialization beats scale every single time."
The 19-Person Powerhouse
Rareview's team structure reveals their secret: they've built a lean, cross-functional unit where every member is a senior-level specialist. With 19 employees generating $2.9M, that's approximately $152,631 per employee—a metric that crushes the industry average of $80-100K. This isn't an accident; it's a deliberate strategy to avoid the overhead that bloats traditional agencies.
The Traffic Paradox
Here's what's fascinating: Rareview gets only 6,500 monthly visits, yet they're pulling in $2.9M. Most agencies obsess over traffic volume, but Rareview operates on a different paradigm. With 42% direct traffic and 37% organic, they're not playing the content marketing lottery—they're building a referral engine where clients find them through reputation, not SEO tricks. Their top keyword is simply 'rareview' with 50 monthly searches, suggesting they're a destination brand, not a discovery play.
The tech stack tells a story of pragmatism over trends. They're using Tailwind CSS, Bootstrap, and Swiper—battle-tested tools rather than chasing every new framework. This suggests a team focused on execution speed over technical vanity. The presence of Hotjar and Google Analytics shows they're data-obsessed, while the lack of fancy CMS systems implies they build custom solutions for clients rather than forcing them into templates.
- Revenue per employee: ~$152K (industry top 10%)
- Direct traffic dominance at 42% (brand strength indicator)
- Minimal social footprint with focused LinkedIn presence
- Top keywords reveal enterprise client focus ('marketerhire', 'crispin')
- 4.0 Trustpilot rating from just 4 reviews (quality over quantity)
The Anti-Agency Playbook
Rareview proves that in a crowded market, being small and selective isn't a limitation—it's a competitive moat. They've built a business that most agencies dream of: profitable, respected, and completely independent of investor pressure or traffic vanity metrics.
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Rareview® — Full-service creative agency awarded for excellence
Experience the unmatched expertise and creativity of Rareview. Get exceptional services in design, development, marketing, and media.
Rareview® — Full-Service Creative Agency Awarded for Excellence
Our craft is full-stack creative — design, development, marketing, and media. For 21 years we’ve helped companies grow their business online.
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Reviews (4)
Great Team. Great Result
Great Team. Great Result. From the kick-off of the project to the launch of our site the Rareview team was amazing. They did a fantastic job listening to what we wanted to express about our agency through our new site and were able to bring it to life. They delivered an amazing site on-time and on budget and you can't really ask for more.
Thank you Danny, we loved working with you and your team as well!
Excellent Work
I've hired Rareview for several projects and am always impressed and happy with the results. These guys are incredibly professional, responsive and easy to work with. Timelines are always met, or delivered earlier than promised. I appreciate how detail oriented they consistently are and trust them as experts in the field. Couldn't recommend them more.
Easy to work with. Offered a lot of great ideas!
I worked with Chuck and his team redesign our home pages, as well as several of our interior pages to help us better monetize our web marketing efforts. The project had an extra layer of complexity due to ADA compliance requirement throughout the whole site. Rareview was easy to work with and offered a lot great ideas to modernize the site. The finished project finished on time and on budget and the site looks amazing. I would recommend them to anyone in need of building or redesigning a web site or in need of digital marketing assistance.
Finally, a design team with expertise, creativity and a sense of ownership
If you're coaching a football team, the worst thing that can happen is that your quarterback keeps on fumbling the ball or throwing it miles away from any receiver. This is how I felt when I used to work with design agencies in the world. We'd snap the ball to them and they'd fire it down the wrong line. We'd go through this over and over and over again. Needless to say, that's not fun. Rareview, however, is like when you switch your sad quarterback with Tom Brady. The QB is not only bringing results then. He's OWNING the game. Rareview developed our upcoming B2B marketing site (vfairs.com) for us this year and it was a breath of fresh air working for them. They first conducted a branding exercise and delivered a fantastic logo for the brand along with a detailed brand guide. Then, they internalized our vision for the site and translated it beautifully into a design that was both functionally and aesthetically elegant. They highly appreciated feedback, their turnover times were quick, their project management was spot on and engaging and their ability to adapt to our directions was amazing. The result was a site that we are very proud of and super excited to go live with. Trust me on this. If you really care about the site you're planning to design/develop, make sure you get the right quarterback. You simply can't go wrong with the folks at Rareview.
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About rareview.com
Experience the unmatched expertise and creativity of Rareview. Get exceptional services in design, development, marketing, and media.
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Technology Stack
rareview.com uses 19 technologies across their website including AccessiBe, Vimeo, PHP, and more.
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AccessiBe
Video
Vimeo
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PHP
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WordPress
Marketing Automation
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Traffic & Audience
rareview.com receives approximately 6.5K monthly visitors and ranks #3,646,002 globally. The website has a bounce rate of 56% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:05 on the site.
The majority of rareview.com's traffic comes from undefined, .
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