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RateAcuity: The Utility Data Playbook
A niche SaaS solving a $10B problem with 5 employees and zero funding.
In a market obsessed with AI and viral growth, RateAcuity plays the long game: they aggregate the unsexy, essential utility rate data that powers North American energy commerce. It’s a data moat disguised as a database, serving a hyper-specific B2B niche.
"They aren't chasing venture capital; they are capturing the 'utility of utilities'—a slow, compounding monopoly."
The Niche Strategy
RateAcuity targets a specific pain point: the nightmare of tracking changing electric and natural gas tariffs across North America. While competitors like UtilityRates.com rely on volume, RateAcuity bets on precision and speed. Their 'Faster' tagline isn't just marketing; it's the primary value proposition for energy auditors and consultants who bill by the hour.
Traffic & SEO Reality
With only 2,353 monthly visits, the volume is low, but the intent is high. The traffic profile is telling: 70% of their branded search volume comes from users searching for 'rateacuity' directly, indicating a sticky, recurring user base. However, they are losing the broader keyword war to competitors for terms like 'utilityrates.com' (440 volume) and 'cost per kilowatt hour' (500 volume).
The tech stack reveals a pragmatic approach. They utilize jQuery, Bootstrap, and Tailwind CSS—a robust but unpretentious foundation. There are no signs of heavy VC-backed engineering bloat here. The stack is designed for functionality over flash, prioritizing data delivery speed and compatibility. It’s a lean operation designed to maximize margin per employee.
- Hyper-Niche Focus: Solely electric & gas tariffs in the US/Canada.
- Lean Operations: 5 employees generating ~$100k revenue per head.
- Direct Traffic Dominance: 18% of traffic is direct, suggesting high brand recall.
- Competitive Gap: Losing broad search terms but winning on specific utility queries (e.g., 'Versant Power').
The Quiet Giant
RateAcuity proves you don't need 100 employees to dominate a data vertical—just the right one.
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RateAcuity – Utility Rate Data - Utility Rate Database
North American Electric & Gas Utility Rate Data. Faster. RateAcuity™ is the North American utility rate database. It delivers accurate, timely, and convenient access to electric and natural gas tariffs in the United States and Canada. With RateAcuity, you eliminate the time-consuming, cumbersome, error-prone process of searching for gas and electric rate
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About rateacuity.com
North American Electric & Gas Utility Rate Data. Faster. RateAcuity™ is the North American utility rate database. It delivers accurate, timely, and convenient access to electric and natural gas tariffs in the United States and Canada. With RateAcuity, you eliminate the time-consuming, cumbersome, error-prone process of searching for gas and electric rate
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rateacuity.com uses 22 technologies across their website including Font Awesome, PHP, WordPress, and more.
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Traffic & Audience
rateacuity.com receives approximately 2.4K monthly visitors and ranks #6,565,713 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:39 on the site.
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