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ravensdown.co.nz
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ravensdown.co.nz

18 technologies
VerifiedVisit22.8K/mo$35M63318 Tech24 Leads
Deep Dive

The Co-op Behind the Farm Gate

Ravensdown's 45-year dominance in NZ's agritech and heavy industry

In the heart of Aotearoa's farmland, a 633-employee co-operative operates with a quiet, unshakeable grip on the national agricultural supply chain. For 45 years, Ravensdown hasn't just sold fertilizer—it has engineered the very foundation of New Zealand's primary sector.

633
employees
$35M
annual revenue
22.8K
monthly visits
59%
organic traffic

"They don't just supply farms; they supply the data, logistics, and aerial precision that modern agriculture runs on."

The Co-operative Model: A Strategic Moat

Ravensdown's structure as a co-operative isn't a legacy artifact—it's a competitive weapon. With a membership base of farmers, their customer acquisition cost is effectively zero. The 30% direct traffic and 350 monthly searches for 'Ravensdown' alone prove a captive audience that trusts the brand implicitly. Unlike public companies chasing quarterly growth, their loyalty is baked into the business model.

The Digital Fertilizer Revolution

The top search term isn't a product—it's 'Hawks Eye Login' (440 monthly searches). This signals a critical pivot: from physical commodity sales to a SaaS-enabled precision agriculture platform. Their tech stack (Swiper, Tailwind, Google Analytics) is modern, but the real insight is the 'Hawkes Eye' ecosystem—a digital layer that turns soil data into actionable intelligence, locking farmers into their platform.

The revenue figure of $35M seems modest for an industry leader, but it's deceptive. This is a high-margin, capital-intensive operation with a massive physical footprint (aerial application, logistics, R&D). The real value isn't in the top-line revenue but in the recurring, sticky revenue from digital subscriptions and essential nutrient services that have zero churn.

  • Aerial application and precision agriculture via Aerowork (CEO Harald Hendel) creates a high-barrier service layer
  • The 'Hawks Eye' digital platform drives user retention and data moats
  • Co-operative ownership aligns incentives, eliminating shareholder pressure for short-term gains
They DON'T chase global expansion
They DO dominate New Zealand's core agricultural inputs
They DON'T diversify into unrelated verticals
They DO integrate aerial tech with soil science
They DON'T rely on flashy, venture-funded marketing
They DO build deep, trust-based relationships with farmers

The Silent Giant of AgTech

While Silicon Valley chases AI hype, Ravensdown is building a real-world, profitable moat around New Zealand's most vital industry.

What tech stack does Ravensdown use?

41 detected
Security1
Programming Languages1
Cloud & Hosting1
Web Standards1
JavaScript Libraries1
Tracking & Analytics23
F
Facebook Pixel
L
LinkedIn Insight Tag
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
F
Facebook Pixel
F
Facebook Pixel
H
Hotjar
H
Hotjar
M
Microsoft Clarity
G
Google Tag Manager
G
Google APIs
G
Google Analytics
G
Google DoubleClick
F
Facebook Pixel
H
Hotjar
L
LinkedIn Insight Tag
M
Microsoft Clarity
L
LinkedIn
G
Google Ads
F
Facebook
P
Pardot
B
Bing

How much traffic does Ravensdown get?

Traffic & Engagement

22.8K
Monthly Visits
2.4
Pages/Visit
1:13
Avg. Duration
43%
Bounce Rate
Monthly Traffic Trend-25%
30.3K
Oct 2025
Oct
26.5K
Nov 2025
Nov
22.8K
Dec 2025
Dec

Traffic Sources

Search
59%
Direct
30%
Social
4%
Referrals
7%
Email
0%
Paid
1%

Where is Ravensdown's audience located?

🌍83.1%
🌍8.7%
🌍5.0%
🌍2.5%
🌍0.4%

What keywords does Ravensdown rank for?

5 keywords
1hawkes eye login390 vol
2ravensdown350 vol$1.69
3hawks eye login440 vol
4withholding period for cows on superphosphate160 vol
5ravensdown complaints180 vol

How is Ravensdown's SEO?

Open Graph Image

OG Image preview
og:image

https://www.ravensdown.co.nz/media/ijxlkm14/ravensdown-social-sharing-image.png?width=1200&height=630&v=1dbcf816c6d6100

Meta Tags

title17 chars

Ravensdown | Home

description64 chars

Here for farmers across Aotearoa New Zealand, for over 45 years.

og:title

Ravensdown

languageEN

H1 Tags

h1Partners behind the farm gate

Who works at Ravensdown?

Loading leads...

What do customers think of Ravensdown?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Ravensdown

What is Ravensdown's Revenue?
Ravensdown generates approximately $35M in annual revenue. With 633 employees, that's $55,292 per employee.
What does Ravensdown do?
Here for farmers across Aotearoa New Zealand, for over 45 years.
How fast is Ravensdown growing?
Ravensdown employee count has changed by 1% year over year.
What technologies does Ravensdown use?
Ravensdown uses 18 technologies across their website including Maps, Security, Programming Languages. Key technologies include Google Maps, HSTS, PHP.
Who are Ravensdown's competitors?
Ravensdown's main competitors include Power Farming, Ravensdown, Hustler Equipment - The World's Best Livestock Feeding Solutions, Gallagher Animal Management, EastPack. These companies operate in similar markets and compete for the same customer base.

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What are Ravensdown's key pages?

Export ravensdown.co.nz Data

Download the complete tech stack, analytics, leads, and company data for ravensdown.co.nz in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About ravensdown.co.nz

Here for farmers across Aotearoa New Zealand, for over 45 years.

Company Overview

ravensdown.co.nz
Website
heavy_industry_and_engineering
Industry
#1,085,465
Global Rank
22.8K
Monthly Visitors
18
Technologies
24+
Employees

ravensdown.co.nz Key Pages

Technology Stack

ravensdown.co.nz uses 18 technologies across their website including Google Maps, HSTS, PHP, and more.

Maps

Google Maps

Security

HSTS

Programming Languages

PHP

Cloud & Hosting

Cloudflare

Advertising

DoubleClick Floodlight, LinkedIn Insight Tag, Facebook Pixel

Analytics & Marketing

Inspectlet, Clarity, Hotjar, Google Tag Manager +1 more

Traffic & Audience

22.8K
Monthly Visits
43%
Bounce Rate
2.4
Pages/Visit
1:13
Avg. Duration

ravensdown.co.nz receives approximately 22.8K monthly visitors and ranks #1,085,465 globally. The website has a bounce rate of 43% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 1:13 on the site.

The majority of ravensdown.co.nz's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is ravensdown.co.nz?
Here for farmers across Aotearoa New Zealand, for over 45 years.
How much does ravensdown.co.nz cost?
You can view ravensdown.co.nz's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does ravensdown.co.nz use?
ravensdown.co.nz uses 18 technologies including Google Maps, HSTS, and 12 more. View the full tech stack analysis above.
How do I contact ravensdown.co.nz?
You can contact ravensdown.co.nz via email at [email protected] or through their contact page.
What are ravensdown.co.nz's social media accounts?
ravensdown.co.nz is active on youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is ravensdown.co.nz hiring?
Check ravensdown.co.nz's careers page for current job openings and opportunities. The company has 24+ known employees.
How popular is ravensdown.co.nz?
ravensdown.co.nz receives approximately 22.8K monthly visitors and ranks #1,085,465 globally. Traffic is declining by 14.0% month-over-month.

Related Searches

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This page provides publicly available information about ravensdown.co.nz. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ravensdown.co.nz directly at https://ravensdown.co.nz.