eastpack.co.nz
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EastPack: The Kiwifruit Powerhouse
How a $15M post-harvest giant leverages scale and tech in New Zealand's orchards
While Silicon Valley chases AI unicorns, EastPack quietly dominates a $15M slice of New Zealand's agricultural tech stack. As the largest kiwifruit post-harvest service provider in the Bay of Plenty, they aren't just packing fruit—they're orchestrating a massive seasonal workforce and complex logistics network with precision.
"EastPack proves that in high-volume agriculture, operational efficiency is the ultimate competitive advantage."
The Workforce Engine
EastPack's business model relies on extreme workforce volatility. Employing 689 permanent staff but ramping to over 3,500 during peak season requires a hiring machine. Their top organic keyword isn't 'kiwifruit'—it's 'seasonal jobs' (33K monthly volume). They've essentially built a recruitment funnel disguised as a packhouse website.
Digital Footprint
With 19,297 monthly visits and a global rank hovering around #1.4M, EastPack isn't competing for web traffic—they're capturing intent. 88.7% of traffic comes from undefined (likely NZ domestic), proving their digital presence serves operational needs, not brand awareness. Their tech stack (jQuery, Bootstrap, Google Analytics) suggests a functional, utility-first approach over flashy marketing.
The company's leadership team reveals their operational DNA. With a CTO (Patrick Kuiper) and Business Manager (Brett Dahlkamp) at the helm, alongside orchard and quality managers, EastPack is clearly engineering-first. They're not just packing fruit; they're optimizing yield through data and process control.
- Dominant player in Bay of Plenty (NZ's kiwifruit heartland)
- Seasonal hiring is their primary growth constraint and opportunity
- Tech stack is utilitarian—built for function, not flash
- Facebook is their only social channel, indicating B2B/Grower focus
The Unsung AgTech Giant
EastPack isn't sexy, but it's essential. In a world obsessed with disruption, they're winning by mastering the unglamorous fundamentals of seasonal logistics and workforce scale.
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https://www.eastpack.co.nz/images/templates/logo.jpg
Meta Tags
Kiwifruit Packhouses | Grower Focused | EastPack
We are the largest kiwifruit post-harvest service provider, with six packing sites in the Bay of Plenty. We have our Growers at heart and we're here to achieve the success of our grower shareholders. We employ over 3500 staff during the main packing season.
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About eastpack.co.nz
We are the largest kiwifruit post-harvest service provider, with six packing sites in the Bay of Plenty. We have our Growers at heart and we're here to achieve the success of our grower shareholders. We employ over 3500 staff during the main packing season.
Company Overview
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Technology Stack
eastpack.co.nz uses 16 technologies across their website including Font Awesome, HSTS, cdnjs, and more.
Fonts
Font Awesome
Security
HSTS
CDN
cdnjs
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, Snapchat Pixel, TikTok Pixel, Google Ads +1 more
Customer Support
Intercom
Traffic & Audience
eastpack.co.nz receives approximately 19.3K monthly visitors and ranks #1,418,020 globally. The website has a bounce rate of 54% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:16 on the site.
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