rbaconsulting.com
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RBA: The AI-Enhanced Human Consultancy
A $42M digital consultancy betting on people-first, AI-powered delivery
In a market saturated with pure AI vendors and traditional IT firms, RBA is executing a bold hybrid strategy: 'Powered by People. Enhanced by AI.' This Minnesota-based consultancy isn't just riding the AI wave—it's fundamentally restructuring how digital transformation gets delivered.
"They're not just consultants—they're a 267-person execution engine that treats AI as an amplifier, not a replacement."
The Revenue Efficiency Play
With $42.6M in revenue and 267 employees, RBA generates approximately $160K per employee—a strong metric for a services business. This suggests high-value project work rather than body-shopping. Their low web traffic (4,062 monthly visits) relative to revenue indicates a referral-driven or enterprise sales motion, not a volume play. This is classic B2B consulting math: fewer, bigger deals with established relationships.
The Keyword Contradiction
Here's the fascinating data anomaly: RBA's top organic keywords aren't about their core services. They're ranking for 'sitecore jobs' (670 monthly volume) and AI tool comparisons like 'claude code vs factory ai' (260 volume). This suggests either aggressive content marketing targeting high-volume technical queries, or a potential SEO misalignment. For a $42M consultancy, this traffic profile feels under-optimized—there's massive opportunity to capture more branded and service-related searches.
The leadership team reveals RBA's depth: Rick Born (CEO & Founder) leads a crew including David Dorsey (VP Cloud Infrastructure & DevOps), Eric Raarup (VP Digital Experience & Commerce), and Aaron Hislop (Director of Software Engineering & Data). This isn't a boutique—it's a multi-disciplinary powerhouse covering strategy, design, and full-stack technology delivery. The absence of a 'Chief AI Officer' is telling: AI isn't a siloed function; it's baked into every role.
- Strategic positioning: 'Powered by People. Enhanced by AI' differentiates from pure automation vendors
- Enterprise focus: Low web traffic but high revenue suggests Fortune 500 client base
- Full-stack capability: From strategy to design to DevOps delivery
- National reach: Minnesota roots with nationwide service delivery
The Pragmatic AI Playbook
RBA is betting that human expertise + AI augmentation beats pure automation. For enterprise clients, that's exactly what they need.
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RBA | IT & Digital Consulting Agency in Minnesota Serving Nationwide
RBA is a digital and technology company with roots in strategy, design, and technology. We enable companies to deliver modern digital experiences.
RBA | Digital Transformation & IT Consulting Services Nationwide
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About rbaconsulting.com
RBA is a digital and technology company with roots in strategy, design, and technology. We enable companies to deliver modern digital experiences.
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rbaconsulting.com uses 17 technologies across their website including Vimeo, Font Awesome, Google Fonts, HSTS, and more.
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rbaconsulting.com receives approximately 4.1K monthly visitors and ranks #4,395,041 globally. The website has a bounce rate of 56% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:09 on the site.
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