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rds.ca
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rds.ca

17 technologies
VerifiedGrowingVisit10.3M/mo$401M1.4K17 Tech25 Leads
Deep Dive

RDS: Quebec's Sports Media Empire

How 75% direct traffic and 1.3M backlinks built a French sports fortress

In a world of fragmented sports media, RDS.ca operates with a moat so deep that 75% of its 10M+ monthly visitors arrive directly—no search required. This isn't just a sports website; it's a cultural institution commanding Quebec's sports narrative.

10.2M
monthly visits
#7,693
global rank
75%
direct traffic
1.3M
backlinks

"When your direct traffic exceeds 70%, you're not just a website—you're a habit, a reflex, a daily ritual for millions."

The Direct Traffic Anomaly

Most media sites fight for organic search visibility. RDS dominates with 75% direct traffic—more than double the industry average. This isn't SEO magic; it's brand sovereignty. When Quebec sports fans want coverage, they type 'rds' directly, bypassing Google entirely. That's not just loyalty—that's cultural ownership.

The Hockey Monopoly

With 'Canadiens de Montréal' driving 82,510 monthly searches and 'rds hockey' at 8,150, RDS doesn't just cover hockey—it owns the conversation. Their keyword strategy reveals a ruthless focus on Quebec's obsession: French-first, hockey-obsessed, and unapologetically local. They've turned regional passion into a 10M+ visitor fortress.

The tech stack tells the story of a modern media empire: Swiper for mobile, Tailwind for speed, Google Analytics for precision. But the real innovation is invisible—1,323,308 backlinks don't happen by accident. They're the result of becoming the default source for Quebec sports, where every local blog, every fan forum, every team page links back to RDS as the authority.

  • Direct traffic dominance (75%) signals unmatched brand authority
  • 1.3M backlinks create an SEO moat that's nearly impossible to replicate
  • French-first strategy captures an underserved, passionate market
  • Hockey coverage drives 82K+ monthly searches for 'Canadiens de Montréal'
No English content expansion
Unmatched regional depth and cultural relevance
Limited global sports coverage beyond hockey
Monopoly on Quebec sports media consumption
No mention of interactive features or fan engagement tools
Direct traffic fortress requiring zero search dependency

The Unbreakable Regional Fortress

While others chase global audiences, RDS proves that dominating one market with cultural precision creates more value than competing in a crowded global arena. Their 75% direct traffic isn't a metric—it's a monument to regional media supremacy.

What tech stack does Rds use?

27 detected
Cloud & Hosting1
Privacy & Consent1
Customer Support1
Performance1
Web Standards1
Build Tools1
UI Libraries1
JavaScript Libraries1
Frontend Frameworks1
Tracking & Analytics10
G
Google Analytics
G
Google Tag Manager
G
Google DoubleClick
A
Amazon CloudFront
J
jsDelivr
A
Analytics Service
T
Tracking Pixel
G
Google AdSense
G
Google Tag Manager
N
New Relic

How much traffic does Rds get?

Traffic & Engagement

5.1M
Monthly Visits
+1.5%
2.9
Pages/Visit
7:05
Avg. Duration
50%
Bounce Rate
Monthly Traffic Trend-7%
5.5M
Oct 2025
Oct
5.0M
Nov 2025
Nov
5.1M
Dec 2025
Dec

Rankings

#11,488
Global Rank
#202
Canada Rank
Sports
Category

Backlinks & Authority

1.3M
Backlinks
11.6K
Ref. Domains
59
Authority Score
Low
Penalty Risk
Backlinks Trend-12%
1.5M
Jul 2025
Jul
1.4M
Aug 2025
Aug
1.4M
Sep 2025
Sep
1.4M
Oct 2025
Oct
1.3M
Nov 2025
Nov
1.3M
Dec 2025
Dec

Search Traffic

Organic
1.3M
Paid
1.6K

Top Organic Keywords

#1rds
823,000 vol58.8%
#1rds hockey
49,500 vol3.5%
#1rds sport
49,500 vol3.5%
#1rds sports
22,200 vol1.6%
#1rds en direct
18,100 vol1.3%

Where is Rds's audience located?

🇨🇦Canada91.5%
🇺🇸United States2.8%
🇫🇷France2.2%
🇸🇬Singapore1.0%
🇨🇭Switzerland0.3%

Device Distribution

Desktop39.9%
Mobile60.1%

What keywords does Rds rank for?

5 keywords
1rds321.3K vol$0.24
2rds sports16.0K vol$0.44
3rdsç22.8K vol$0.20
4rds hockey8.2K vol$0.61
5canadiens de montréal82.5K vol

How is Rds's SEO?

Open Graph Image

OG Image preview
og:image

https://www.rds.ca/resizer/v2/https%3A%2F%2Fstatic.themebuilder.aws.arc.pub%2Fbellmediainc%2F1741636527527.svg?auth=53fdbfe411f1847edd1dcddc13e29edcedbd598e44bbaa010939d1c206f38c25&width=1200

Meta Tags

title27 chars

RDS - Le sport sans limites

og:title

- RDS

languageFR

Schema Types

NewsMediaOrganization

What is Rds's revenue?

$401M
Annual Revenue
1,398
1%
Employees
$287K
Revenue/Employee
Montreal, CAN
Headquarters

Who works at Rds?

Loading leads...

What do customers think of Rds?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Rds

What is Rds's Revenue?
Rds generates approximately $401M in annual revenue. With 1,398 employees, that's $287,000 per employee.
How fast is Rds growing?
Rds has grown by 1.5% in the last 6 months according to traffic data. employee count has changed by 1% year over year.
How do people interact with Rds?
When visiting Rds, visitors view an average of 2.9 pages per visit, and spend around 7:05 on the site, and the bounce rate is 49.6%.
How do people find Rds?
3.8M people (75%) visit Rds directly. 1.3M (25%) find them through organic search. 1.6K (0%) come through paid advertising.
Who uses Rds?
Rds's top market is Canada with 4.6M visitors (91.5%). United States is 2nd with 144.3K (2.8%). France is 3rd with 110.4K (2.2%).
What technologies does Rds use?
Rds uses 17 technologies across their website including Cloud & Hosting, Privacy & Consent, Advertising. Key technologies include AWS CloudFront, OneTrust, DoubleClick Floodlight, Google Ads.
Who are Rds's competitors?
Rds's main competitors include Aurora, Citrix. These companies operate in similar markets and compete for the same customer base.

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What are Rds's key pages?

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About rds.ca

Company Overview

rds.ca
Website
sports
Industry
#7,693
Global Rank
10.3M
Monthly Visitors
17
Technologies
25+
Employees

rds.ca Key Pages

Contact rds.ca

Technology Stack

rds.ca uses 17 technologies across their website including AWS CloudFront, OneTrust, DoubleClick Floodlight, Google Ads, and more.

Cloud & Hosting

AWS CloudFront

Privacy & Consent

OneTrust

Advertising

DoubleClick Floodlight, Google Ads

Customer Support

Zendesk

Analytics & Marketing

mParticle, New Relic, Google Tag Manager, Google Analytics

Performance

Lazy Loading

Traffic & Audience

10.3M
Monthly Visits
36%
Bounce Rate
2.7
Pages/Visit
3:27
Avg. Duration

rds.ca receives approximately 10.3M monthly visitors and ranks #7,693 globally. The website has a bounce rate of 36% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 3:27 on the site.

The majority of rds.ca's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is rds.ca?
rds.ca is a website that you can visit at https://rds.ca. Use TechList.ai to discover the technologies, analytics, and company information about rds.ca.
What technologies does rds.ca use?
rds.ca uses 17 technologies including AWS CloudFront, OneTrust, and 11 more. View the full tech stack analysis above.
What are rds.ca's social media accounts?
rds.ca is active on twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is rds.ca hiring?
Check rds.ca's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is rds.ca?
rds.ca receives approximately 10.3M monthly visitors and ranks #7,693 globally. Traffic is growing by 5.7% month-over-month.

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This page provides publicly available information about rds.ca. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit rds.ca directly at https://rds.ca.