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ReadMe: The API Docs Powerhouse
Why this 69-person team owns the developer experience stack for top APIs
In a world where APIs are the backbone of modern software, ReadMe has quietly built an $8.4M revenue business by solving one unsexy but critical problem: making APIs actually usable. They're not just documenting code—they're monetizing developer success.
"ReadMe doesn't compete on features—it competes on developer trust, turning API docs from an afterthought into a product moat."
Developer-First DNA
With only 69 employees generating $8.4M in revenue (~$122K per employee), ReadMe operates with ruthless efficiency. Their team includes heavyweights like Marc Cuva (Head of Developer Experience) and Gregory Koberger (Founder), signaling that developer empathy isn't a marketing slogan—it's literally in the job titles. The 44% direct traffic proves their users don't just stumble upon them; they come back intentionally.
The AI Pivot
Their headline 'Team up with AI to build great docs' reveals a strategic pivot. While competitors like SwaggerUI remain static, ReadMe is betting that the future of API documentation is AI-assisted. With organic search driving 35% of traffic and keywords like 'mermaid diagram' (72K monthly searches) in their orbit, they're capturing developers at the exact moment of need.
The $10.1M in funding over what appears to be a single round suggests disciplined capital efficiency. They're not chasing hypergrowth—they're building a sustainable moat in a niche that powers Stripe, Dropbox, and other API-first giants. Their tech stack (Tailwind, PWA, Google Analytics) is modern but pragmatic, prioritizing performance over bleeding-edge experimentation.
- Revenue per employee of $122K puts them in the top decile of SaaS efficiency
- 44% direct traffic is a retention superpower most SaaS companies dream of
- Strategic keyword capture around 'GitHub Pages' and 'Mermaid' shows deep understanding of developer workflow
ReadMe is a quiet giant in API infrastructure
They prove that serving developers with precision beats chasing scale. For founders: sometimes the best moat is being the tool developers can't live without, even if the world has never heard of you.
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ReadMe
Make your APIs easy to use with clear, powerful API documentation built for developer success.
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About readme.com
Make your APIs easy to use with clear, powerful API documentation built for developer success.
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Technology Stack
readme.com uses 21 technologies across their website including Font Awesome, HSTS, Sentry, and more.
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Font Awesome
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HSTS
Error Tracking
Sentry
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
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DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
Traffic & Audience
readme.com receives approximately 242.2K monthly visitors and ranks #187,473 globally. The website has a bounce rate of 50% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:49 on the site.
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