9:41
gitbook.com
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gitbook.com

18 technologies
VerifiedGrowingVisit774.5K/mo$4M3218 Tech7 Leads
Deep Dive

GitBook: The AI-Native Documentation Layer

How a 32-person team is building the future of technical knowledge, backed by 774K monthly visitors.

GitBook isn't just another docs platform—it's betting that AI will fundamentally reshape how technical teams capture and discover knowledge. With 774,540 monthly visits and a lean 32-person team, they're proving that focused execution beats headcount.

32
employees
$3.7M
annual revenue
774K
monthly visitors
57%
direct traffic

"GitBook's 57% direct traffic is the moat—it means developers don't search for alternatives, they just use GitBook."

The Developer-First Moat

With 'gitbook' alone driving 54,880 monthly searches and 57% of traffic coming direct, GitBook has achieved what most SaaS companies dream of: genuine brand loyalty. Technical teams aren't just trying GitBook—they're making it their default. The 29% organic search traffic shows they're also winning new users through discoverability, but the direct traffic dominance is the real story. It's product-led growth in its purest form.

The AI-Native Pivot

GitBook's rebranding to 'the AI-native documentation platform' isn't marketing fluff—it's a strategic moat. While competitors bolt on AI features, GitBook is rebuilding the knowledge workflow around AI-powered search and insights. For a company generating $3.7M with just 32 people, this AI-first positioning allows them to command premium pricing and differentiate in a crowded market. They're not selling docs; they're selling intelligent knowledge infrastructure.

The Trustpilot rating of 1.9/5 from 15 reviews is a red flag that demands context. For a B2B technical tool with 774K monthly visits, 15 reviews is statistically insignificant—likely skewed by edge cases or vocal detractors. The real signal is in the traffic: 774K monthly visitors and a global rank of #46,988 show that developers continue to show up despite any friction.

  • Docs-as-code native: Git treats docs as living code, not static pages
  • AI-powered search: Finds answers across your entire knowledge base
  • Real-time collaboration: Built for teams that ship fast
  • API-first architecture: Integrates into any dev workflow
Doesn't compete on raw customization (not a WYSIWYG builder)
Git-native version control as the core workflow
No on-premise enterprise deployment
AI search that actually understands technical context
Limited offline functionality
Developer experience over feature bloat

The 32-Person Power Play

GitBook proves that in the age of AI, small, focused teams can own massive infrastructure categories. They're not building a documentation tool—they're building the intelligence layer for technical knowledge.

What tech stack does Gitbook use?

28 detected
Marketing Automation1
Customer Support2
Analytics & Marketing2
Web Standards1
Build Tools1
UI Libraries2
CSS Frameworks1
Tracking & Analytics10
G
Google Analytics
I
Intercom
H
HubSpot
A
Amplitude
H
HubSpot
G
Google Tag Manager
G
Google Static
A
Analytics Service
G
Google Analytics
I
Intercom

How much traffic does Gitbook get?

Traffic & Engagement

774.5K
Monthly Visits
7.1
Pages/Visit
4:47
Avg. Duration
41%
Bounce Rate
Monthly Traffic Trend-4%
805.9K
Oct 2025
Oct
684.0K
Nov 2025
Nov
774.5K
Dec 2025
Dec

Traffic Sources

Search
29%
Direct
57%
Social
1%
Referrals
12%
Email
0%
Paid
1%

Where is Gitbook's audience located?

🌍14.9%
🌍7.4%
🌍4.5%
🌍4.3%
🌍4.1%

What keywords does Gitbook rank for?

5 keywords
1gitbook54.9K vol$2.34
2git book3.4K vol
3gitbook login1.2K vol
4gitbooks1.0K vol
5gitbook pricing1.1K vol$11.77

How is Gitbook's SEO?

Open Graph Image

OG Image preview
og:image

https://framerusercontent.com/images/2QElhXaCZ6d3Q2pBNrT6tQL24qg.png

Meta Tags

title7 chars

GitBook

description179 chars

GitBook is the AI-native documentation platform for technical teams. It simplifies knowledge sharing, with docs-as-code support and AI-powered search & insights. Sign up for free!

languageEN-US

H1 Tags

h1The AI-nativedocumentation platform
h1Build knowledge that never stands still

Who works at Gitbook?

Loading leads...

What do customers think of Gitbook?

GitBook

GitBook

1.9
15 reviews

Categories

Web Hosting Company#undefinedSoftware Company#undefinedSoftware Vendor#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (15)

Filter by rating:
William NelsonVerified
6/17/2022
🇺🇸 United States67 reviewsOrganicUnverified
Good for being free

Is it perfect? no. Though I pay nothing and it's very convenient to use. Glad they added dark mode recently. Good job keep it up.

Levon Terteryan
12/6/2021
🇦🇪 United Arab Emirates7 reviewsOrganicUnverified
Gitbook until recently was the best…

Gitbook until recently was the best documentation platform out there - but not anymore. After the last major update in October the platform became literally unusable - everything lags badly, updates get lost etc. Support takes weeks to respond without much help. All while their gitbookstatus.com page shows that there are no issues

KNGVerified
12/29/2023
🇧🇪 Belgium2 reviewsOrganicUnverified
Experience date: 12/29/2023
Useful but certain features are expensive.

Very useful service for hosting documentation. I haven’t explored all of the features but I love that you can use your own domain without having to pay. I noticed there are other features locked behind a paywall and they could definitely improve this. Collaboration is very expensive and that is something they should adjust.

Shayyman
10/19/2024
🇸🇪 Sweden3 reviewsOrganicUnverified
Experience date: 10/19/2024
It's a product with potential but...

It's a product with potential and a good first impression, but the focus is missing to take it to next level. Voice of customer, it seems, has no real value to the company and never makes it to their roadmaps. Architecture wise, the backend architecture is slow and buggy. The app goes down often with sync issues, delays, and breakdowns. UX is acceptable but unaligned between publish and edit sites and still immature. New features are rolled out in hurry without proper testing and polishing. They also seem to make things worse than before with new features. Some must have features are totally missing. On the good side, it's easy to use, possibly cheaper alternative, and provides a minimum acceptable balance of usability and features.

👍 2
Sơn Lê
6/26/2025
🇻🇳 Vietnam2 reviewsOrganicUnverified
Experience date: 6/26/2025
I had a terrible experience with Gitbook

I had a terrible experience with Gitbook. They charged me for the Team plan ($384) in May 2025. Then in June they sent me a notice that they would automatically switch me to another plan with a much higher price. I decided to end the service and switch to another service. I thought that when I canceled my plan, they would stop charging me. I accepted the $384 for my stupidity. But they are like greedy thieves. They charged my credit card $585 for the new plan in June 2025 even though I canceled my plan. I feel like someone just stole my money. This is a scam and very unprofessional company. I recommend you never use this company unless you want to lose your money.

👍 1

Frequently Asked Questions about Gitbook

What is Gitbook's Revenue?
Gitbook generates approximately $4M in annual revenue. With 32 employees, that's $116,000 per employee.
What does Gitbook do?
GitBook is the AI-native documentation platform for technical teams. It simplifies knowledge sharing, with docs-as-code support and AI-powered search & insights. Sign up for free!
How fast is Gitbook growing?
Gitbook employee count has changed by -6% year over year.
What technologies does Gitbook use?
Gitbook uses 18 technologies across their website including Fonts, CMS, Cloud & Hosting. Key technologies include Font Awesome, Google Fonts, Framer, Amazon S3, Amazon Web Services.
Who are Gitbook's competitors?
Gitbook's main competitors include Notion, GitHub, Confluence, Sphinx. These companies operate in similar markets and compete for the same customer base.
What do customers think of Gitbook?
Gitbook has a Trustpilot score of 1.9 out of 5 (2 stars) based on 15 customer reviews.

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About gitbook.com

GitBook is the AI-native documentation platform for technical teams. It simplifies knowledge sharing, with docs-as-code support and AI-powered search & insights. Sign up for free!

Company Overview

gitbook.com
Website
computers_electronics_and_technology
Industry
#46,988
Global Rank
774.5K
Monthly Visitors
18
Technologies
7+
Employees

Contact gitbook.com

Technology Stack

gitbook.com uses 18 technologies across their website including Font Awesome, Google Fonts, Framer, Amazon S3, Amazon Web Services, and more.

Fonts

Font Awesome, Google Fonts

CMS

Framer

Cloud & Hosting

Amazon S3, Amazon Web Services, Cloudflare

Marketing Automation

HubSpot

Customer Support

Zendesk, Intercom

Analytics & Marketing

Amplitude, Google Analytics

Traffic & Audience

774.5K
Monthly Visits
41%
Bounce Rate
7.1
Pages/Visit
4:47
Avg. Duration

gitbook.com receives approximately 774.5K monthly visitors and ranks #46,988 globally. The website has a bounce rate of 41% with visitors viewing an average of 7.1 pages per visit. Users spend an average of 4:47 on the site.

The majority of gitbook.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is gitbook.com?
GitBook is the AI-native documentation platform for technical teams. It simplifies knowledge sharing, with docs-as-code support and AI-powered search & insights. Sign up for free!
How much does gitbook.com cost?
You can view gitbook.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does gitbook.com use?
gitbook.com uses 18 technologies including Font Awesome, Google Fonts, Framer, and 12 more. View the full tech stack analysis above.
How do I contact gitbook.com?
You can contact gitbook.com through their contact page.
What are gitbook.com's social media accounts?
gitbook.com is active on github, twitter, youtube, linkedin. You can find links to all their social media profiles in the social section above.
Is gitbook.com hiring?
Check gitbook.com's careers page for current job openings and opportunities. The company has 7+ known employees.
How popular is gitbook.com?
gitbook.com receives approximately 774.5K monthly visitors and ranks #46,988 globally. Traffic is growing by 13.2% month-over-month.

Related Searches

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This page provides publicly available information about gitbook.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit gitbook.com directly at https://gitbook.com.