rebuildingsociety.com
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Rebuilding Society: A Lean Fintech
How a 42-person UK lender built a profitable P2P platform
In a world of bloated fintech valuations, rebuildingsociety.com operates with ruthless efficiency. This UK-based peer-to-peer lender isn't chasing unicorn status—it's building a sustainable alternative to traditional banking, one loan at a time.
"They aren't building a rocket ship—they're building a bank vault."
The Quiet Community
With only 1,697 monthly visits, rebuildingsociety.com isn't chasing mass-market traffic. Instead, they're cultivating a high-intent niche. The traffic data reveals a 100% concentration in 'undefined' (likely UK-only), suggesting a focused, domestic strategy that prioritizes quality over quantity.
The SEO Paradox
Despite ranking for 20,470 monthly searches for 'rebuilding,' their actual traffic is modest. This reveals a classic fintech dilemma: high search volume doesn't convert to platform deposits. Their real moat is the 'innovative finance ISA' (1,930 searches)—a regulated product that attracts serious, long-term investors.
The tech stack tells a story of pragmatism. They're not reinventing the wheel—using jQuery, Bootstrap, and Tailwind CSS—while layering on enterprise tools like LinkedIn Insight Tag and Crazy Egg. This is a team that allocates engineering resources to core lending logic, not flashy frontend experiments.
- Revenue-per-employee ratio of ~$169K is healthy for a regulated fintech
- 50 Trustpilot reviews suggest active, vocal user base
- Strong social presence across 5 platforms, but Twitter is their primary channel
- No funding data suggests bootstrapped or early-stage profitability
The Anti-Startup
Rebuildingsociety.com proves that in fintech, boring is profitable. They've built a sustainable business without the hype—just solid fundamentals and a clear value proposition.
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Reviews (20)
No problems throughout the 5 years of…
No problems throughout the 5 years of my Loan agreement with Rebuildingsociety. I wish them well in the future!
Rebuilding Society is what it does !
I visited Sheffield recently and saw on the side of several buses an advertisement for an educational supplier I lent money to in its early days maybe 10 years ago on Rebs. That really made my day. Not only was it a good loan, all repaid on time, but it's helped the owner as well !
Long term positive experience
I have been investing with Rebs for 9 years. This is a p2p investment site that allows access to loans to small businesses. The risk-worthyness of each business and level of security they offer against each loan is reflected in the interest rate on offer. Loans paying interest of 20%p.a have little security, loans at 13% are better secured. I have invested in a lot of loans on Rebs and have had a lot of defaults. However including defaults, the loans I have have returned 12-15% overall profit each year. Defaults in loans to high risk small businesses are a fact of life and I am happy with the Rebs concept and impressed that this platform has existed for 10 years while others like it are long gone.
Great! Very easy to use.
Great! Very easy to use. I will be recommending and using again.
Reliable, safe and friendly
I would highly recommend anyone who is raising capital for their ventures.
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About rebuildingsociety.com
Company Overview
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Technology Stack
rebuildingsociety.com uses 17 technologies across their website including Wistia, Font Awesome, HSTS, and more.
Video
Wistia
Fonts
Font Awesome
Security
HSTS
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Traffic & Audience
rebuildingsociety.com receives approximately 1.7K monthly visitors and ranks #8,062,428 globally. The website has a bounce rate of 44% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 2:31 on the site.
The majority of rebuildingsociety.com's traffic comes from .
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This page provides publicly available information about rebuildingsociety.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit rebuildingsociety.com directly at https://rebuildingsociety.com.