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RecordPoint: The $17M Data Governance Challenger
How a 119-person team is automating data governance at scale for the enterprise
Data governance is broken—too many CIOs are flying blind, managing petabytes of dark data they can't classify or secure. RecordPoint is betting that automation, not headcount, is the only way to win this war.
"RecordPoint isn't just another SaaS tool—it's a strategic moat for enterprises drowning in unstructured data."
The Customer Reality
With 24k monthly visits and strong direct traffic (41%), RecordPoint's audience isn't browsing—they're buying. The fact that 'recordpoint' is their top keyword (740 volume) proves they've built brand equity in a noisy B2B category where most competitors fight for generic 'data governance' clicks.
The Growth Equation
At 119 employees generating $17.3M in revenue, that's ~$145k ARR per employee—lean for compliance software. Their playbook? A heavy investment in solutions engineering (Tristan Roberts leads the charge) and customer experience (Ellouise Dequen), signaling they win on implementation, not just features.
The tech stack reveals a modern but pragmatic approach: Tailwind CSS and Bootstrap for rapid UI iteration, GSAP for motion design, and a full analytics suite (Clarity, GA4, GTM) to optimize conversion. They're not over-engineering—they're instrumented for data-driven growth.
- Leadership is technical: Founder/CEO Anthony Woodward + VP Engineering Josh Mason = product-first DNA
- Geographic expansion: Joey Kotkins heads North America & Europe—likely their growth engine
- Keyword strategy is sharp: They rank for intent-heavy terms like 'what is data destruction?' (890 volume) to capture early-stage buyers
Verdict: The Quiet Giant of Data Governance
RecordPoint is building enterprise value without the VC hype cycle. For founders and investors, it's a blueprint for vertical SaaS dominance: own a painful, regulated workflow, automate it to the bone, and let the C-suite sleep better at night.
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RecordPoint | Data lifecycle and AI governance platform
Automatically manage your data at scale – wherever it lives – so you can make informed decisions to reduce risk.
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About recordpoint.com
Automatically manage your data at scale – wherever it lives – so you can make informed decisions to reduce risk.
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recordpoint.com uses 25 technologies across their website including Vimeo, HSTS, Ghost, Framer, and more.
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Traffic & Audience
recordpoint.com receives approximately 24.0K monthly visitors and ranks #1,206,612 globally. The website has a bounce rate of 48% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:10 on the site.
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