recurly.com
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Recurly: The Quiet Giant of Subscription Billing
Analyzing the $56M revenue platform that powers recurring commerce for thousands of businesses.
In a market dominated by Stripe's noise, Recurly has quietly built a $56M empire by mastering the complex, unsexy world of subscription lifecycle management. They aren't just processing payments; they're preventing churn, optimizing pricing, and handling the intricate logic that turns one-time buyers into long-term revenue.
"Recurly isn't fighting Stripe for payment volume; they're fighting churn for wallet share."
The Traffic Paradox
With 1.37M monthly visits and a #40K global rank, Recurly's traffic profile reveals a sophisticated B2B engine. The most telling stat? 45% is direct traffic—double the industry average for SaaS. This signals high brand recall and a user base that lives in the dashboard daily. Interestingly, their top organic keyword isn't a feature; it's 'recurly' itself, capturing 16,850 monthly searches. They own their brand, but they're losing the broader battle for 'subscription management software' (only 1,770 volume) to competitors like Chargebee and RevenueCat.
The Competitive Landscape
Recurly's keyword strategy reveals a stark reality. While they own their brand name, they are losing the discovery battle to broader terms. Their top organic competitors aren't just billing platforms—they are payment giants and niche specialists. 'Stripe' dominates their referral traffic with 2.6M monthly searches, a volume Recurly can't touch. Meanwhile, 'RevenueCat' (97K volume) and 'Chargebee' (29K volume) are aggressively capturing the 'subscription management' mindshare. Recurly is the incumbent specialist, but the market is fragmenting around them.
The technology stack tells a story of modernization. They've moved from legacy frameworks to Vite, Tailwind CSS, and PWA standards. This isn't just a facelift; it's a performance play for a dashboard-heavy application where latency directly impacts conversion and retention. The stack is lean, fast, and built for scale.
- Direct traffic dominance (45%) suggests a sticky product that users return to daily, a strong indicator of product-market fit.
- Low Trustpilot score (2.9/5) with minimal reviews indicates a B2B focus where public review volume isn't a priority, but internal ROI is.
- The $39.1M funding relative to $56.3M revenue shows a mature, capital-efficient model compared to VC-burning competitors.
The Unsexy Moat
Recurly wins by doing the boring stuff better. While others chase payment volume, they chase retention. In the subscription economy, that's the only metric that matters.
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Open Graph Image
https://recurly.com/img2/social-share-images/img-2022-08-recurly-homepage-social-share-1200x630-2.png
Meta Tags
Subscription Management Software & Recurring Billing Platform | Recurly
Recurly is the best subscription management software and recurring billing platform on the market, compatible with leading ERP, CRM, payment gateways, fraud, and tax solutions.
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Reviews (4)
Big privacy concerns
Given they make thousands from most of their customers, I find it absolutely low they give my contact information to tons of third parties to market to me. From banks to marketing services from unaffiliated companies, the test email I used while setting up Recurly is bombarded by sales pitches from people I never gave the email out to.
Predatory practices
Predatory practices, crap websites
Deceptive business practices
Had a call with a salesperson at Recurly named John Gonzales. It seemed pricey but they gave us a no-risk option to try it out and only pay for transactions as they happen. However onboarding was so complicated and convoluted that we were never onboarded and never used the service. 9 months later we get a notice from a collection agency claiming we owe them $7,000. They apparently had been billing us some random monthly amount the entire time. They hired a law firm to threaten us and try to intimidate us into paying this amount, even though the account managers we spoke to at Recurly admitted they had no idea why we were being charged for an account that was never used or even onboarded. The law firm they used is extremely aggressive and threatening. Obviously we know we don't owe them anything but the whole experience has been stressful and very inconvenient. Looks like we may actually have to spend on litigation to fight them on a charge that they just made up completely! Deceptive and dirty business practices I would stay as far away from them as possible if I were you.
No Refund - Horrible Service
Purchased their subscription and immediately regretted it and asked for a refund 30 minutes later - got delayed for 4 days and then got told that they dont offer any refunds. Horrible service and very bad business practice.
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About recurly.com
Recurly is the best subscription management software and recurring billing platform on the market, compatible with leading ERP, CRM, payment gateways, fraud, and tax solutions.
Company Overview
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Technology Stack
recurly.com uses 28 technologies across their website including Wistia, Font Awesome, Adobe Fonts, HSTS, and more.
Video
Wistia
Fonts
Font Awesome, Adobe Fonts
Security
HSTS
Error Tracking
Sentry
Cloud & Hosting
AWS CloudFront
Privacy & Consent
OneTrust
Traffic & Audience
recurly.com receives approximately 1.4M monthly visitors and ranks #40,308 globally. The website has a bounce rate of 58% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 2:10 on the site.
The majority of recurly.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about recurly.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit recurly.com directly at https://recurly.com.