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Redbooth: The Ghost in the $27M Machine
A $27.9M funded SaaS tool with a $600K revenue ceiling and a ghost town of a traffic strategy.
In the cutthroat arena of project management software, Redbooth stands as a haunting case study of capital efficiency gone wrong. With $27.9M in the bank but only $600K in annual revenue, this isn't a growth story—it's a cautionary tale about product-market fit in a post-Trello world.
"Redbooth isn't competing with Asana or Monday; it's haunting the digital graveyard of tools that never found their scale."
The Funding Paradox
With 18 employees and $27.9M raised, Redbooth has a staggering $1.5M in capital per head. Yet their revenue sits at just $600K annually. This isn't a scaling issue—it's a fundamental disconnect between their product offering and market demand. For context, a healthy SaaS company at this stage should be generating $10M+ with this headcount.
Traffic Ghost Town
Redbooth's 118K monthly visits reveal a stark reality: 54% of traffic is direct, while only 40% comes from organic search. This suggests a tool that existing customers use, but nobody new discovers. Their top keyword—'redbooth' itself—gets 830 searches monthly, indicating brand awareness is their only real acquisition channel. They're not winning the SEO war for project management terms.
The keyword data paints a bizarre picture. Instead of ranking for 'project management' or 'team collaboration,' Redbooth appears for 'network maintenance report template' and 'which colour makes you more productive.' This isn't a targeted content strategy—it's SEO entropy. They're capturing random traffic, not qualified leads.
- Direct traffic dominates (54%)—a sign of low discoverability and reliance on existing users
- Organic search (40%) is weak, with no clear keyword strategy
- Global rank of #211,828 places them in the 'invisible' tier of SaaS tools
- Tech stack suggests legacy architecture (jQuery, Bootstrap) rather than modern frameworks
Redbooth is a Zombie Unicorn
It walks and talks like a startup, but with $27.9M in funding and just $600K in revenue, it's a venture-backed ghost haunting the project management space.
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About redbooth.com
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Technology Stack
redbooth.com uses 16 technologies across their website including Font Awesome, Google Fonts, WordPress, Amazon S3, and more.
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Font Awesome, Google Fonts
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Traffic & Audience
redbooth.com receives approximately 118.0K monthly visitors and ranks #211,828 globally. The website has a bounce rate of 27% with visitors viewing an average of 12.1 pages per visit. Users spend an average of 14:09 on the site.
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