reed.co.uk
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Reed.co.uk: The UK's Unsexy Job Board Giant
How 371 employees built a £50M+ revenue machine that owns UK job search
While Silicon Valley obsesses over AI-powered recruiting startups, Reed.co.uk quietly commands 2.6M monthly visits as the UK's #1 job site. This isn't a flashy unicorn—it's a cash-generating empire built on tax calculators and sheer scale.
"Reed doesn't compete on AI—it competes on being the default search result for every UK job seeker."
The Tax Calculator Trojan Horse
Reed's secret weapon isn't job listings—it's 'tax calculator' (263K monthly searches). They rank #1 for this unrelated query, funneling millions of tax-filing users into their ecosystem. It's brilliant SEO arbitrage: capture search intent upstream, then upsell job seekers downstream. This explains their 44% organic traffic dominance without heavy paid acquisition.
The UK's Digital Classifieds Behemoth
With 2.8M backlinks, Reed has built an unassailable moat in UK job search. For comparison, that's 10x more links than most Series B startups. Their 49% direct traffic proves they're the default destination—users don't Google 'jobs,' they type 'reed.co.uk' directly. This brand equity is worth more than their $67M revenue suggests.
- Monopoly on UK job search intent (2.6M visits/month)
- SEO dominance via tax calculator arbitrage
- 49% direct traffic = zero acquisition cost
- Trustpilot 4.4/5 with 6K+ reviews (rare for job boards)
- Lean 371-person team for $67M revenue
Reed's tech stack reveals their priorities: jQuery, Bootstrap, and Ant Design—not cutting-edge frameworks. They're not optimizing for developer experience; they're optimizing for scale and reliability. The 44% organic traffic split shows they don't need to burn cash on ads. Their moat is compound interest: every job posting creates more content, more backlinks, more search relevance.
The Unsexy Winner
Reed proves that in UK job search, brand > algorithm, scale > speed, and SEO > social media.
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5 keywordsHow is Reed's SEO?
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https://www.reed.co.uk/resources/images/layout/reed-og-image-2021.png
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Jobs and Recruitment on Reed.co.uk, the UK's #1 job site
Find your next job from the 200,000 available, hire staff, or start a new course today - ♥ Mondays with Reed.co.uk, the UK's #1 job site.
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Reed (.co.uk)
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Reviews (20)
I had a wonderful experience.
I had a wonderful experience.
Hi Sabiha Akter, Thank you for your positive review of Reed Courses. We’re glad you’ve had a great experience. If there’s anything else we can do to help in the future, please don’t hesitate to let us know. Best wishes, The Reed.co.uk team
Fantastic course.
Fantastic course.
Hi Abdul Kalam, Thank you for your positive review of Reed Courses. We’re glad you’ve had a great experience. If there’s anything else we can do to help in the future, please don’t hesitate to let us know. Best wishes, The Reed.co.uk team
Swift and seemless payment process
Swift and seemless payment process
Hi EkiAgorom, We're happy to hear that you found the payment process swift and seamless. Thank you for your positive feedback; we appreciate it. Best wishes, The Reed.co.uk team
Because the staff of Reed are very…
Because the staff of Reed are very supportive
Hi Matthew, Thank you for taking the time to share your positive feedback with us! We’re glad you’ve had a great experience. If there’s anything else we can do to help in the future, please don’t hesitate to let us know. Best wishes, The Reed.co.uk team
Site easy to access and met all my…Brilliant
Site easy to access and met all my needs.
Hi Tataa T, Thank you for your positive review of Reed Courses. We’re glad you’ve had a great experience. If there’s anything else we can do to help in the future, please don’t hesitate to let us know. Best wishes, The Reed.co.uk team
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About reed.co.uk
Find your next job from the 200,000 available, hire staff, or start a new course today - ♥ Mondays with Reed.co.uk, the UK's #1 job site.
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Technology Stack
reed.co.uk uses 14 technologies across their website including Google Fonts, Cloudflare, Braze, and more.
Fonts
Google Fonts
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Braze
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DoubleClick Floodlight
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Datadog RUM, Google Tag Manager, Google Analytics
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Traffic & Audience
reed.co.uk receives approximately 2.6M monthly visitors and ranks #18,538 globally. The website has a bounce rate of 42% with visitors viewing an average of 4.6 pages per visit. Users spend an average of 2:54 on the site.
The majority of reed.co.uk's traffic comes from undefined, undefined, .
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This page provides publicly available information about reed.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit reed.co.uk directly at https://reed.co.uk.