refed.org
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ReFED: The Data-Driven War on Food Waste
How a 58-person nonprofit is orchestrating a $400B economic opportunity
While most see a rotting apple in the trash, ReFED sees a $400B economic opportunity. This isn't just a charity—it's a data engine powering America's food waste revolution with surgical precision.
"ReFED doesn't just measure food waste—they weaponize data to dismantle the entire economic inefficiency."
The Data-First Revolution
ReFED's genius lies in its refusal to operate on sentiment. With 50% of traffic coming organically, they've built a content moat around food waste solutions that attracts the exact people who can implement change: supply chain executives, policymakers, and innovators. Their 'Waste Equivalent Calculator' isn't a gimmick—it's a conversion tool that turns abstract waste into actionable business metrics.
The Network Effect
With 30K monthly visitors and a 40% direct traffic share, ReFED has achieved what most nonprofits dream of: becoming the default destination. When 'refed' alone generates 1,620 monthly searches, you're not just a website—you're a category. The 180 monthly searches for 'refed partners' reveals a critical insight: their ecosystem is becoming as valuable as their data.
- Tech stack built for scale: Tailwind, Bootstrap, and PWA architecture suggest serious technical ambition beyond typical nonprofit websites
- Strategic content architecture: Blog, newsroom, and 'stay connected' funnel show sophisticated audience segmentation
- No venture funding—pure mission-driven execution with $8.9M revenue proves sustainable impact model
ReFED's leadership team—featuring Alexandria Coari driving capital innovation and Travis Wright as Director of Product—reveals their true nature: they're a technology company disguised as a nonprofit. With senior engineers on staff and a sophisticated tech stack, they're building infrastructure, not just awareness campaigns.
The Uncomfortable Truth
ReFED proves that the most impactful climate solutions aren't startups seeking exits—they're data platforms that rewire entire industries from the inside.
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Food Waste Solutions & Statistics - Reducing Food Waste in the U.S.
ReFED is a leading food waste nonprofit driving solutions to reduce food waste in the U.S. Explore data, strategies, and innovations for prevention and impact.
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About refed.org
ReFED is a leading food waste nonprofit driving solutions to reduce food waste in the U.S. Explore data, strategies, and innovations for prevention and impact.
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refed.org uses 18 technologies across their website including YouTube Embed, Google Fonts, cdnjs, and more.
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refed.org receives approximately 30.2K monthly visitors and ranks #989,724 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:26 on the site.
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