renascent.com.au
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Renascent: The $113M Construction Powerhouse
Analyzing the digital footprint of a 25-year Australian construction veteran
In a sector notorious for its digital hesitancy, Renascent stands as a 25-year-old anomaly. With $113.8M in revenue and 314 employees, this isn't just another builder—it's a case study in legacy meets digital evolution.
"Renascent proves that construction companies don't need to be tech startups to dominate digitally—they just need to execute better than the competition."
The Human Search Engine
Here's the fascinating part: 'Tracey Ayto' and 'Renascent' are their top search terms. This isn't a brand searching for identity—it's a company where key personnel ARE the brand. Project Director Tracey Ayto drives more search volume than most construction firms' entire portfolios. This signals deep client relationships and a reputation built on people, not just projects.
The Traffic Paradox
Despite a global rank of #2.3M, Renascent commands an impressive 55% organic search share. For a construction firm, this is elite-level SEO. They're not buying traffic—they're earning it through 25 years of project visibility. The 30% direct traffic proves their brand recall is solid, even if their total volume is modest.
The tech stack reveals a pragmatic approach: jQuery, Slick, and Bootstrap form the backbone, while Cloudflare and Google Analytics handle performance and tracking. They're not chasing bleeding-edge frameworks—they're using battle-tested tools that work. This is a company that invests in delivery, not just digital flash.
- The 'Beca' keyword anomaly (19.5K volume) suggests they're either competing for or referencing major industry players in their content strategy
- Glasshouse Stadium Melbourne (480 monthly searches) shows they're leveraging high-profile project visibility for SEO
- Hotjar implementation indicates they're actually analyzing user behavior, not just collecting data
The Bottom Line
Renascent isn't playing the startup game—they're playing to win the construction industry
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Open Graph Image
https://cdn.prod.website-files.com/65af49506c3ca6966eb6537f/678070e67d5efe169e2b863b_Renascent.png
Meta Tags
Australia's Fitout & Construction Leaders | Renascent
For over 25 years, Renascent has lead Australia in construction, fitouts and refurbishment, with a focus on innovation and quality in project delivery.
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About renascent.com.au
For over 25 years, Renascent has lead Australia in construction, fitouts and refurbishment, with a focus on innovation and quality in project delivery.
Company Overview
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Technology Stack
renascent.com.au uses 23 technologies across their website including Vimeo, Font Awesome, HSTS, reCAPTCHA, and more.
Video
Vimeo
Fonts
Font Awesome
Security
HSTS, reCAPTCHA
CMS
Webflow
CDN
cdnjs, jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Traffic & Audience
renascent.com.au receives approximately 13.2K monthly visitors and ranks #2,304,214 globally. The website has a bounce rate of 56% with visitors viewing an average of 1.2 pages per visit. Users spend an average of 0:03 on the site.
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