renttrack.com
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RentTrack: The Quiet Giant of Rent Credit Reporting
A 6-person team generating $100K from a niche fintech play
In a world obsessed with VC funding and unicorn valuations, RentTrack operates with a starkly different playbook. They've built a sustainable, $100K revenue business with just six employees, targeting the intersection of property management and consumer credit.
"This isn't a growth-at-all-costs startup. It's a precision instrument serving a specific pain point with surgical efficiency."
The B2B2C Playbook
RentTrack's genius lies in its dual-sided market. They sell to property management companies (B2B) who then offer rent reporting as a perk to tenants (B2C). The 60% direct traffic share suggests strong brand recall—likely from property management firms returning to the platform. With only 28% organic search, they're not competing for generic 'rent payment' keywords; they own their branded search volume.
The Micro-Team Advantage
With just six employees, RentTrack operates at a 16:1 revenue-to-employee ratio—remarkably lean for a fintech. Their leadership team covers critical bases: VP Finance (Matt Mead), VP Engineering (Cary Penniman), and specialized roles in Fraud Prevention, Operations, and Compliance. This suggests they've prioritized regulatory compliance over rapid feature expansion.
The Trustpilot rating of 2.8/5 with only three reviews reveals a small but vocal user base. When you're processing rent payments for credit reporting, even minor disputes can escalate quickly. The presence of a dedicated Fraud Prevention Director (Ann Marie Batesole) signals they've seen their share of chargebacks and identity issues.
- Niche fintech: Rent reporting to all three credit bureaus
- Bootstrapped mindset: $100K revenue with minimal overhead
- Brand dominance: 890 monthly searches for 'renttrack' alone
- Compliance-first: Dedicated fraud and compliance management
The Anti-Startup Success Story
Proof that niche B2B2C fintech can thrive without venture capital
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RentTrack - A Win-Win for Property Management Companies and Renters
End-to-end custom solutions for reporting residents' rent payments to all three credit agencies.
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Reviews (3)
Be careful
Be careful: This service can hurt your credit over time Review: At first, this seems like a helpful tool for building credit if you're just starting out — but in the long run, it can actually damage your credit profile. The biggest issue is that every time you move, even within the same apartment complex, the system closes your previous tradeline and opens a brand-new one. That means you lose all your rental history and your average credit age drops, which directly impacts your credit score in a negative way. Ironically, the longer you use the service and the more you move (a common reality in the U.S.), the more harm it causes. There's no option to transfer or merge rental history, even if you're the same tenant continuously paying rent and still subscribed to their service. This might help in the very early stages of credit building, but once you have credit cards, loans, and real tradelines, this becomes more of a liability than a benefit. I do not recommend this service for anyone who is already actively building or protecting their credit score. There are better and safer ways to move forward.
Shady & useless service!
They ruined my credit by reporting to it inaccurately. They have a fake support phone number no one answers. The same illiterate, lazy and rude person answers all the emails and has always had a bad attitude when replying to us. Overall a scam of a company that should not have access to people's sensitive information let alone take money to do it.
This is a really dumb service
This is a really dumb service. No one should pay to attempt to increase their credit score. Not worth it.
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About renttrack.com
End-to-end custom solutions for reporting residents' rent payments to all three credit agencies.
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Technology Stack
renttrack.com uses 16 technologies across their website including Google Fonts, HSTS, reCAPTCHA, jsDelivr, and more.
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Google Fonts
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HSTS, reCAPTCHA
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jsDelivr
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Cloudflare
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Osano
Marketing Automation
HubSpot
Traffic & Audience
renttrack.com receives approximately 22.2K monthly visitors and ranks #917,011 globally. The website has a bounce rate of 31% with visitors viewing an average of 4.3 pages per visit. Users spend an average of 3:21 on the site.
The majority of renttrack.com's traffic comes from .
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This page provides publicly available information about renttrack.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit renttrack.com directly at https://renttrack.com.