reteach.com
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reteach: The German LMS Giant in the Shadows
Why a $5.5M revenue, 39-person team is flying under the radar in the crowded LMS market
In a global LMS market dominated by Blackboard and Canvas, a German boutique player is quietly servicing the Mittelstand with a 5.5M revenue engine. reteach.com isn't chasing unicorn status—it's building an empire on the unsexy ground of compliance training and German manufacturing efficiency.
"reteach isn't competing with Coursera—they're winning the boring, profitable war for German SME compliance training."
The Mittelstand Fortress
While US competitors chase education markets, reteach targets the German Mittelstand—the backbone of the German economy. Their entire positioning around 'Unterweisungen' (safety inductions) and 'QM' (quality management) reveals a strategy: dominate the regulatory training niche where compliance is non-negotiable. This isn't sexy edtech; it's essential infrastructure.
The Traffic Paradox
Here's the anomaly: 2,234 monthly visits with 45% direct traffic. This signals a customer base that knows them by name, not through discovery. Compare this to their keyword strategy—they rank for 'reteach' (470 volume) but are nowhere for 'LMS' (655K volume). They've built a brand moat without playing the SEO game, suggesting heavy reliance on direct sales and referrals rather than inbound marketing.
- Tech stack reveals pragmatism: jQuery, Bootstrap, Tailwind—no flashy frameworks
- 39 employees generating $5.5M = $141K revenue per employee—highly efficient
- Social presence is minimal (Facebook, LinkedIn, Instagram) but exists
- No funding data suggests bootstrapped or early-stage VC
The contact emails reveal a curious mix: [email protected], [email protected], [email protected]. This suggests either a data aggregation error or a strategic partnership with tech giants—likely the former given the context. The real insight is in the team: Sophie Benz (HR), Joshua Horstmann (Product/Lead Dev), Claudia Gomoll (Marketing). This is a lean, German-focused team building a vertical SaaS play.
The Unsexy Winner
reteach is a $5.5M revenue machine in a market that rewards focus over scale. While others chase LMS market share, they're building a defensible position in German compliance training. The question isn't whether they'll scale globally—it's whether they'll own the Mittelstand first.
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Meta Tags
Digitale Lernplattform & LMS Software | reteach
Für den Mittelstand: Die Lernplattform für Weiterbildung, Unterweisungen, Onboarding, QM, Produkt- oder Kundentrainings.
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About reteach.com
Für den Mittelstand: Die Lernplattform für Weiterbildung, Unterweisungen, Onboarding, QM, Produkt- oder Kundentrainings.
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Technology Stack
reteach.com uses 20 technologies across their website including Vidyard, PHP, WordPress, and more.
Video
Vidyard
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Amazon S3, Amazon Web Services
Advertising
DoubleClick Floodlight, Microsoft Ads
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
reteach.com receives approximately 2.2K monthly visitors and ranks #6,478,027 globally. The website has a bounce rate of 41% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 2:20 on the site.
The majority of reteach.com's traffic comes from .
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This page provides publicly available information about reteach.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit reteach.com directly at https://reteach.com.