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Rigor's Synthetic Monitoring: Acquired, Integrated, and Evolved
How a niche web performance tool became part of Splunk's observability empire.
In a market dominated by giants like Datadog and New Relic, Rigor carved out a specific niche in synthetic monitoring. But their story isn't about scaling to an IPO—it's about strategic acquisition and integration. Acquired by Splunk in 2020, Rigor's DNA now powers synthetic monitoring within the Splunk Observability Cloud.
"Rigor didn't just monitor websites; they optimized the user experience before Core Web Vitals became a household name."
The Acquisition Pivot
Rigor’s trajectory shifted dramatically on October 20, 2020. Rather than fighting for market share against open-source giants, they joined Splunk. With a modest revenue of $11M and 76 employees, Rigor represented a classic 'acqui-hire' of technology. Their synthetic monitoring capabilities were folded directly into Splunk Observability, effectively sunsetting the standalone brand while amplifying its reach.
The traffic data reveals a complex story. With only 2,333 monthly visits and a global rank of #7.7M, Rigor’s standalone web presence was minimal. However, the keyword strategy is telling. Surprisingly, the top driver isn't 'web performance' but rather 'curl online' (7,550 volume) and 'rigor' (37,650 volume). This suggests the domain served as a utility for developers testing APIs via cURL, a specific use case that likely fed their broader monitoring narrative.
The technology stack reveals a legacy frontend architecture. Using jQuery, Bootstrap, and Tailwind CSS, the site reflects a mid-2010s design philosophy—functional but not bleeding-edge. This aligns with a B2B tool focused on backend reliability rather than flashy consumer interfaces. The presence of Zendesk and Google Tag Manager highlights a mature customer support and analytics infrastructure typical of a scale-up.
- Pre-Acquisition Focus: Rigor specialized in synthetic monitoring combined with an 'intelligent optimization engine.'
- The cURL Niche: High search volume for 'curl online' tools suggests a utility-first approach to developer adoption.
- Integration Strategy: Splunk didn't just buy the company; they absorbed the tech, making standalone Rigor.com largely a historical artifact.
The Lesson of the Niche Player
Rigor proves that in enterprise tech, a strategic acquisition is often the ultimate win condition.
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Rigor | Splunk
Rigor’s Digital Experience Monitoring platform combines the power of synthetic monitoring with an intelligent optimization engine to help you find, fix and prevent the web performance issues impacting your user experience. Rigor enables customers to gain valuable, actionable insight into the user experience of modern web applications or or APIs. Splunk acquired Rigor on October 20, 2020 and has adopted Rigor’s synthetic monitoring capabilities into Splunk Observability.
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About rigor.com
Rigor’s Digital Experience Monitoring platform combines the power of synthetic monitoring with an intelligent optimization engine to help you find, fix and prevent the web performance issues impacting your user experience. Rigor enables customers to gain valuable, actionable insight into the user experience of modern web applications or or APIs. Splunk acquired Rigor on October 20, 2020 and has adopted Rigor’s synthetic monitoring capabilities into Splunk Observability.
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Technology Stack
rigor.com uses 15 technologies across their website including HSTS, PHP, OneTrust, and more.
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HSTS
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PHP
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OneTrust
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Microsoft Ads
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Tealium
Traffic & Audience
rigor.com receives approximately 2.3K monthly visitors and ranks #7,772,391 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:07 on the site.
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