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rigor.com

15 technologies
VerifiedGrowingVisit2.3K/mo$11M7615 Tech1 Leads
Deep Dive

Rigor's Synthetic Monitoring: Acquired, Integrated, and Evolved

How a niche web performance tool became part of Splunk's observability empire.

In a market dominated by giants like Datadog and New Relic, Rigor carved out a specific niche in synthetic monitoring. But their story isn't about scaling to an IPO—it's about strategic acquisition and integration. Acquired by Splunk in 2020, Rigor's DNA now powers synthetic monitoring within the Splunk Observability Cloud.

$11.0M
Annual Revenue
76
Employees (Pre-Acquisition)
43%
Organic Traffic
2020
Acquired by Splunk

"Rigor didn't just monitor websites; they optimized the user experience before Core Web Vitals became a household name."

The Acquisition Pivot

Rigor’s trajectory shifted dramatically on October 20, 2020. Rather than fighting for market share against open-source giants, they joined Splunk. With a modest revenue of $11M and 76 employees, Rigor represented a classic 'acqui-hire' of technology. Their synthetic monitoring capabilities were folded directly into Splunk Observability, effectively sunsetting the standalone brand while amplifying its reach.

The traffic data reveals a complex story. With only 2,333 monthly visits and a global rank of #7.7M, Rigor’s standalone web presence was minimal. However, the keyword strategy is telling. Surprisingly, the top driver isn't 'web performance' but rather 'curl online' (7,550 volume) and 'rigor' (37,650 volume). This suggests the domain served as a utility for developers testing APIs via cURL, a specific use case that likely fed their broader monitoring narrative.

The technology stack reveals a legacy frontend architecture. Using jQuery, Bootstrap, and Tailwind CSS, the site reflects a mid-2010s design philosophy—functional but not bleeding-edge. This aligns with a B2B tool focused on backend reliability rather than flashy consumer interfaces. The presence of Zendesk and Google Tag Manager highlights a mature customer support and analytics infrastructure typical of a scale-up.

  • Pre-Acquisition Focus: Rigor specialized in synthetic monitoring combined with an 'intelligent optimization engine.'
  • The cURL Niche: High search volume for 'curl online' tools suggests a utility-first approach to developer adoption.
  • Integration Strategy: Splunk didn't just buy the company; they absorbed the tech, making standalone Rigor.com largely a historical artifact.
No standalone growth trajectory (traffic is stagnant).
Strategic exit to a major player (Splunk).
Lacks a modern tech stack (relies on jQuery/Bootstrap).
Specialized IP in synthetic monitoring.
No public funding or recent hiring spikes.
Deep integration into a high-value observability platform.

The Lesson of the Niche Player

Rigor proves that in enterprise tech, a strategic acquisition is often the ultimate win condition.

What tech stack does Rigor use?

22 detected
Security1
Programming Languages1
Privacy & Consent1
Advertising1
Customer Support1
Tag Managers1
Performance1
Web Standards1
UI Libraries2
JavaScript Libraries1
Tracking & Analytics7
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
M
Microsoft Ads (Bing)
G
Google Analytics
G
Google Tag Manager
G
Google AdSense

How much traffic does Rigor get?

Traffic & Engagement

2.3K
Monthly Visits
1.3
Pages/Visit
0:07
Avg. Duration
39%
Bounce Rate
Monthly Traffic Trend+10%
2.1K
Oct 2025
Oct
1.3K
Nov 2025
Nov
2.3K
Dec 2025
Dec

Traffic Sources

Search
43%
Direct
36%
Social
7%
Referrals
12%
Email
0%
Paid
1%

Where is Rigor's audience located?

🌍41.8%
🌍28.5%
🌍20.4%
🌍6.7%
🌍2.7%

What keywords does Rigor rank for?

5 keywords
1rigor37.6K vol$5.45
2curl online7.5K vol
3online curl2.1K vol
4curl test online1.1K vol
5curl online test370 vol

How is Rigor's SEO?

Open Graph Image

OG Image preview
og:image

https://www.splunk.com/content/dam/splunk2/en_us/images/social/splunk-cisco-social.jpg

Meta Tags

title14 chars

Rigor | Splunk

description476 chars

Rigor’s Digital Experience Monitoring platform combines the power of synthetic monitoring with an intelligent optimization engine to help you find, fix and prevent the web performance issues impacting your user experience. Rigor enables customers to gain valuable, actionable insight into the user experience of modern web applications or or APIs. Splunk acquired Rigor on October 20, 2020 and has adopted Rigor’s synthetic monitoring capabilities into Splunk Observability.

languageEN

H1 Tags

h1Splunk Acquires Rigor

Schema Types

Unknown

Who works at Rigor?

Loading leads...

What do customers think of Rigor?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Rigor

What is Rigor's Revenue?
Rigor generates approximately $11M in annual revenue. With 76 employees, that's $145,000 per employee.
What does Rigor do?
Rigor’s Digital Experience Monitoring platform combines the power of synthetic monitoring with an intelligent optimization engine to help you find, fix and prevent the web performance issues impacting your user experience. Rigor enables customers to gain valuable, actionable insight into the user experience of modern web applications or or APIs. Splunk acquired Rigor on October 20, 2020 and has adopted Rigor’s synthetic monitoring capabilities into Splunk Observability.
What technologies does Rigor use?
Rigor uses 15 technologies across their website including Security, Programming Languages, Privacy & Consent. Key technologies include HSTS, PHP, OneTrust.
Who are Rigor's competitors?
Rigor's main competitors include Relevance, Pingdom, Nexthink, Riverbed Technology, Lakeside Software. These companies operate in similar markets and compete for the same customer base.

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About rigor.com

Rigor’s Digital Experience Monitoring platform combines the power of synthetic monitoring with an intelligent optimization engine to help you find, fix and prevent the web performance issues impacting your user experience. Rigor enables customers to gain valuable, actionable insight into the user experience of modern web applications or or APIs. Splunk acquired Rigor on October 20, 2020 and has adopted Rigor’s synthetic monitoring capabilities into Splunk Observability.

Company Overview

rigor.com
Website
computers_electronics_and_technology
Industry
#7,772,391
Global Rank
2.3K
Monthly Visitors
15
Technologies
1+
Employees

Contact rigor.com

Technology Stack

rigor.com uses 15 technologies across their website including HSTS, PHP, OneTrust, and more.

Security

HSTS

Programming Languages

PHP

Privacy & Consent

OneTrust

Advertising

Microsoft Ads

Customer Support

Zendesk

Tag Managers

Tealium

Traffic & Audience

2.3K
Monthly Visits
39%
Bounce Rate
1.3
Pages/Visit
0:07
Avg. Duration

rigor.com receives approximately 2.3K monthly visitors and ranks #7,772,391 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:07 on the site.

The majority of rigor.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is rigor.com?
Rigor’s Digital Experience Monitoring platform combines the power of synthetic monitoring with an intelligent optimization engine to help you find, fix and prevent the web performance issues impacting your user experience. Rigor enables customers to gain valuable, actionable insight into the user experience of modern web applications or or APIs. Splunk acquired Rigor on October 20, 2020 and has adopted Rigor’s synthetic monitoring capabilities into Splunk Observability.
How much does rigor.com cost?
You can view rigor.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does rigor.com use?
rigor.com uses 15 technologies including HSTS, PHP, and 9 more. View the full tech stack analysis above.
How do I contact rigor.com?
You can contact rigor.com through their contact page.
What are rigor.com's social media accounts?
rigor.com is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is rigor.com hiring?
Check rigor.com's careers page for current job openings and opportunities. The company has 1+ known employees.
How popular is rigor.com?
rigor.com receives approximately 2.3K monthly visitors and ranks #7,772,391 globally. Traffic is growing by 73.6% month-over-month.

Related Searches

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This page provides publicly available information about rigor.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit rigor.com directly at https://rigor.com.