riwi.com
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Beyond The Obvious: RIWI's Quiet Data Play
A $3.7M market research firm betting on implicit signals and AI
In a market dominated by giants like SurveyMonkey and Qualtrics, RIWI operates in the shadows, capturing data the old guard misses. They aren't just asking questions; they're listening to the silence between them.
"Traditional surveys are biased. RIWI captures the 'unspoken' sentiment of the global internet user before they even know they have an opinion."
The 'Wael Sassouh' Factor
Traffic data reveals a fascinating anomaly: 'Wael Sassouh' drives 490 monthly searches—nearly as much as the brand name itself. This isn't just SEO; it's a testament to founder Wael Sassouh's personal brand as a thought leader in the data space, acting as a primary funnel for a company that otherwise relies on high-touch B2B relationships.
The 'Sonic Logo' Distraction
RIWI's top keywords reveal a bizarre SEO battle: they rank for 'sonic logo' (9,590 volume) and 'sound logo' (1,510 volume). While this drives vanity traffic, it highlights a struggle to dominate their core niche—AI-powered market research—forcing them to compete with audio branding agencies for visibility.
With a lean team of 33 and revenue hovering at $3.7M, RIWI isn't scaling through headcount; they're scaling through tech. Their stack—built on jQuery, Tailwind CSS, and PWA capabilities—suggests a focus on lightweight, rapid deployment of surveys across global networks, prioritizing accessibility over flashy frontend frameworks.
- Niche Focus: They target finance and global sentiment, avoiding the 'general population' trap.
- Implicit Data: Their edge lies in capturing behavioral data, not just survey responses.
- Lean Operations: $3.7M revenue with 33 employees suggests high margins per head.
The Silent Data Giant
RIWI proves you don't need to be loud to be heard. They are the quiet analysts in a room full of shouting pundits.
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RIWI | AI-Powered Market Research and Sample Platform
RIWI offers high-quality online surveys, implicit and explicit data collection, and integrated sample for actionable insights.
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About riwi.com
RIWI offers high-quality online surveys, implicit and explicit data collection, and integrated sample for actionable insights.
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Technology Stack
riwi.com uses 22 technologies across their website including Vimeo, YouTube Embed, Font Awesome, Google Fonts, HSTS, reCAPTCHA, and more.
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Vimeo, YouTube Embed
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Font Awesome, Google Fonts
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HSTS, reCAPTCHA
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PHP
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WordPress
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cdnjs
Traffic & Audience
riwi.com receives approximately 3.6K monthly visitors and ranks #4,985,145 globally. The website has a bounce rate of 35% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:23 on the site.
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This page provides publicly available information about riwi.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit riwi.com directly at https://riwi.com.