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Roadcast: The Underdog of Indian Logistics
A $2.4M revenue SaaS quietly automating India's last-mile chaos.
While giants like Delhivery and Shadowfax battle for market share, Roadcast is building the invisible infrastructure that powers hyperlocal logistics. They aren't moving the boxes; they're telling the boxes how to move.
"Roadcast isn't chasing the driver; they're building the dashboard that manages the fleet."
The Efficiency Paradox
With just 24 employees generating $2.4M in revenue, Roadcast achieves a staggering $100k revenue per employee. This is exceptionally high for an early-stage Indian SaaS company. They are proving that logistics automation isn't about scale of headcount, but the scale of code.
The Keyword Strategy
Their SEO strategy reveals a fascinating focus on hardware-software convergence. Keywords like 'dash cam with adas' and 'roadcast elocks' suggest they aren't just selling software; they are selling a connected vehicle ecosystem. They are targeting the hardware integration layer that legacy logistics players ignore.
The traffic data paints a picture of a hyper-focused, domestic player. With 93.3% of traffic coming from a single undefined region (likely India), Roadcast is doubling down on local nuances rather than global expansion. This is a smart play in a fragmented market where 'hyperlocal' is the holy grail.
- Hardware-Software Hybrid: Their keyword strategy hints at deep integration with dashcams and elocks.
- Lean Operations: $100k/employee efficiency ratio suggests highly automated internal processes.
- Niche Dominance: Focusing on specific courier/parcel workflows rather than broad freight.
- Direct Traffic Strength: 39% direct traffic indicates strong brand recall among enterprise clients.
The Silent Automator
Roadcast is the operating system for India's courier fleets—scalable, efficient, and quietly profitable.
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Open Graph Image

https://roadcast.in/static/img/mod/og_white.jpg
Meta Tags
Roadcast – Vehicle Telematics
Roadcast is a new-age Saas based logistics automation platform. We offer hyperlocal solutions for businesses, including courier and parcel services and ecommerce support. Real-time fleet management. GPS Tracking.
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About roadcast.in
Roadcast is a new-age Saas based logistics automation platform. We offer hyperlocal solutions for businesses, including courier and parcel services and ecommerce support. Real-time fleet management. GPS Tracking.
Company Overview
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Technology Stack
roadcast.in uses 14 technologies across their website including HSTS, DoubleClick Floodlight, LinkedIn Insight Tag, Hotjar, Google Tag Manager, and more.
Security
HSTS
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads
Analytics & Marketing
Hotjar, Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
Owl Carousel, Prism, jQuery
Traffic & Audience
roadcast.in receives approximately 6.2K monthly visitors and ranks #3,458,450 globally. The website has a bounce rate of 72% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 1:25 on the site.
The majority of roadcast.in's traffic comes from undefined, .
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