roadie.com
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Roadie: The On-Demand Logistics Giant
How a gig-economy platform scaled to $166M by turning local delivery into a data problem
While Amazon obsesses over warehouses and FedEx over fleets, Roadie bet everything on an asset-light model powered by your neighbors. It's a logistics company that owns no trucks and employs no drivers—and it's scaling faster than most incumbents realize.
"Roadie isn't selling delivery. They're selling access to a shadow logistics network that happens to be 96% concentrated in one market."
The 96% Dependency Trap
Traffic data reveals a critical vulnerability: 96.4% of Roadie's users come from undefined (likely US-only) markets. This isn't global scale—it's hyper-local dominance with single-point-of-failure risk. For a logistics platform, geographic concentration is both their moat and their Achilles heel.
The Driver Acquisition Engine
Search volume tells the real story: 3,530 monthly searches for 'roadie driver' and 790 for 'roadie driver login' vs only 1,460 for 'roadie delivery'. Roadie is a driver-first platform masquerading as a B2B delivery service. Their retention challenge isn't finding customers—it's keeping 802 employees focused on a marketplace where supply (drivers) is the real constraint.
The Trustpilot rating of 3.7/5 from 25,334 reviews is the most honest metric here. It's not terrible, but for a company handling same-day logistics, it's a red flag. When you're managing 2.1M monthly visits and $166M in revenue, a mid-tier rating suggests operational friction that the tech stack—jQuery, Bootstrap, and Ant Design—can't fully solve.
- Direct traffic (59%) dominates organic search (23%)—brand recognition is strong, but discoverability is weak
- Backlink profile of 21,342 is modest for a company of this scale, signaling underinvestment in content/SEO moats
- The 'roadie tracking number' keyword (1,490 searches) proves customers are actively hunting for status updates—a UX debt
Roadie is a logistics company with a search problem
They've cracked the driver supply puzzle but haven't figured out how to be discoverable. The next $100M won't come from more drivers—it'll come from SEO and international markets. Right now, they're a US-focused, brand-driven giant with a 1990s tech stack and a 2020s valuation.
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Traffic & Engagement
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5 keywordsHow is Roadie's SEO?
Open Graph Image
https://46302491.fs1.hubspotusercontent-na1.net/hubfs/46302491/NL%20Blog%20Large/B2B%20011%20-%20March%20NL%20Sales%20-%207%20Reasons%20Not%20to%20Delay%20on%20Same-Day%20Delivery%20Offerings.png
Meta Tags
Reliable Local Delivery Partner for Same-Day Last-Mile Needs | Roadie
Roadie enables reliable local delivery for same-day and last-mile needs. Get fast, flexible, cost-effective shipping solutions. Schedule a delivery today!
H1 Tags
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Roadie
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Reviews (20)
I’m just picking up deliveries dropping…
I’m just picking up deliveries dropping them off sometime see overall pay it’s OK
Timothy H
Timothy H. delivered my package quickly, placed it where I asked him to and kept me informed about the delivery! Much appreciated!!
Great experiance all working good easy…
Great experiance all working good easy to use website
DEI is a dyslexic delivery driver actually good at their job.
What made the experience great was I felt fully present in the fact that having the experience was my choice. The company is doing a great job of allowing its algorithm to work in mysterious ways. Sometimes whether through telepathy, surveillance or sheer coincidence It knows when I need a break or that I’ll need to be in Ventura on Tuesday . I don’t always agree with its selection preferences but who am I but to click and drive. Honestly seems like something people shouldn't need to remember much less a trusted gated thresholds crossing prescriptions jockey though dyslexia is mire complex than just reversing what side of the parking lot your car is on. DEI is a dyslexic delivery driver actually good at their job The app works well with the flow of community traffic . I don’t seem to be fighting upstream against the grid to end up with thirty cents out of the dollar it took ti get there. Like so many who struggled quit or literally died for me to tell you I am not unhappy . Thank you Roadie
Roadie Rocks!
Roadie is a great user friendly delivery app to earn extra money. Also their Roadie support team has improved tremendously !
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About roadie.com
Roadie enables reliable local delivery for same-day and last-mile needs. Get fast, flexible, cost-effective shipping solutions. Schedule a delivery today!
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Technology Stack
roadie.com uses 23 technologies across their website including Adobe Fonts, Google Fonts, jsDelivr, Amazon Web Services, AWS CloudFront, and more.
Fonts
Adobe Fonts, Google Fonts
CDN
jsDelivr
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Privacy & Consent
OneTrust
Marketing Automation
HubSpot
Advertising
Microsoft Ads, LinkedIn Insight Tag, TikTok Pixel, Facebook Pixel
Traffic & Audience
roadie.com receives approximately 2.1M monthly visitors and ranks #26,505 globally. The website has a bounce rate of 44% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 3:58 on the site.
The majority of roadie.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about roadie.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit roadie.com directly at https://roadie.com.