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Robly: The SMB Marketing Automator With a Trust Problem
Analyzing the gap between 470K monthly visits and a 1.6-star Trustpilot rating
Robly claims to be a 'leading innovator' in SMB marketing automation, yet their 1.6/5 Trustpilot rating tells a different story. With 73% of traffic coming from direct searches, this is a tool users keep returning to—despite the noise.
"High direct traffic + low ratings = a product people love to hate, but can't quit."
The OpenGen Gamble
Robly's 2014 invention of 'OpenGen'—an email engagement prediction model—was their wedge into the crowded marketing automation space. Combined with Robly A.I. (2015), they built tech that punches above its weight for a 33-person team. But innovation doesn't always equal customer satisfaction.
The SMB Trap
With 33 employees serving $3.7M in revenue, Robly is fighting the classic SMB software battle: high volume, low margins, and relentless churn. Their 14% organic search traffic suggests they're not winning on discovery—they're surviving on habit.
The data reveals a stark contrast. While 73% of traffic is direct (users typing 'robly.com' or 'robly login' into their browser), only 14% comes from organic search. This isn't a growth rocket ship—it's a retention treadmill. The 1.6/5 Trustpilot rating from 64 reviews confirms the friction: users are locked in but not happy.
- Direct traffic dominance signals entrenched user base, not acquisition success
- Trustpilot 1.6/5 suggests severe product-market fit friction despite revenue
- 33-person team generating $3.7M is efficient but not scalable
The Bottom Line: A Zombie Unicorn?
Robly is a profitable, product-first SMB tool that never figured out how to love its customers back. For investors, it's a cautionary tale: innovation without experience is just churn in a fancy coat.
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https://app.robly.com/assets/logo-robly-hr.png
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Robly Email Marketing | Get 50% More Opens | OpenGen
Robly is a leading innovator in Small Business Marketing Automation. Robly invented OpenGen in 2014 and Robly A.I. in 2015.
Robly Email Marketing
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Robly Email Marketing
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Reviews (20)
Ali has been so helpful and done…
Ali has been so helpful and done everything we have asked of her!
It makes us incredibly happy to know that we were able to help you achieve your goals! We'll continue working hard to provide you with an excellent experience.
Robly is easy to learn and use!
Robly is easy to learn and use! Robly's system was very easy to learn and use when we made the switch to it. They had a lot of the features we were looking for, like curated lists and more control for those getting our emails on what they want to see. Our open rate has increased because of our targeted emails. No one has noticed the change to Robly, which we consider a good thing because that means it was seamless and we had no problems. We highly recommend this product.
Robly has streamlined our operation
Robly has streamlined our operation! Moving our communications to Robly has been nothing short of fantastic. The intuitive, easy to use interface makes generating communications easier than ever. We'd highly recommend Robly to anyone looking to make mass communications effortless.
Thank you for the review! We love having you as a Robly Customer!
We Love Robly!
Robly is a great source for our Church to spread the word by updating our Parishioners on the upcoming event and news in our Parish. It is easy to use and they have a wonderful team to answer questions. It has been a great cost savings since switching from constant contact as well. Cheers to a great partnership
Cheers! We appreciate your choosing Robly!
We LOVE Robly
We LOVE Robly! We have been using Robly for 2 years now and it is our favorite email marketing tool that we have used. The ease of putting campaigns together, and the "OpenGen" feature are two of our favorite things, but we don't have any complaints about the Robly platform. Keep up the great work!
We love to hear awesome feedback like this and we are constantly working on improving our platform to add awesome features that will not only make your email campaigns perform well but look great too!
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About robly.com
Robly is a leading innovator in Small Business Marketing Automation. Robly invented OpenGen in 2014 and Robly A.I. in 2015.
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Technology Stack
robly.com uses 28 technologies across their website including Font Awesome, Google Fonts, HSTS, Laravel, Ruby on Rails, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
Backend Frameworks
Laravel, Ruby on Rails
CMS
Squarespace
CDN
cdnjs
Cloud & Hosting
Amazon S3, Amazon Web Services, Cloudflare
Traffic & Audience
robly.com receives approximately 470.2K monthly visitors and ranks #120,776 globally. The website has a bounce rate of 62% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 1:06 on the site.
The majority of robly.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about robly.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit robly.com directly at https://robly.com.