rokt.com
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Rokt: The Transaction Moment Powerhouse
How a $123M revenue AI platform is redefining e-commerce personalization at checkout.
In a world obsessed with acquiring customers, Rokt plays a different game: squeezing every drop of value from the moment they actually pay. It's a bold, data-driven bet that has turned transaction pages into high-stakes revenue engines.
"Rokt isn't just optimizing ads; it's weaponizing the psychological state of a customer about to open their wallet."
The 'Transaction Moment' Thesis
While most ad tech chases awareness, Rokt owns the conversion. Their proprietary 'Transaction Moment' uses AI to layer relevant, non-intrusive offers over the payment flow. It’s a high-leverage strategy: they monetize the exact second a customer is most likely to say 'yes,' turning dead space into a $487M-funded revenue stream.
The Trust Paradox
With 30,000+ brands and 1M+ monthly visitors, Rokt commands scale. Yet, their Trustpilot rating sits at a mediocre 3.2/5. This disconnect suggests a hard truth: the friction that generates revenue for merchants often degrades the user experience. Rokt walks a tightrope between maximizing merchant ROI and maintaining consumer trust—a battle they are winning financially, but not necessarily sentimentally.
The traffic data reveals a telling story. A dominant 57% of traffic is direct, indicating a powerful brand moat among enterprise clients. However, the undefined top countries (likely due to data aggregation) suggest a global footprint that is expanding faster than its regional identity. They aren't just a US player; they are a global infrastructure layer for transactions.
- AI-Powered Relevance: Uses behavioral data to serve offers that actually convert, not just annoy.
- The mParticle Acquisition: Buying mParticle gave them the identity graph needed to power this personalization across channels.
- Vertical Expansion: With AfterSell, they are moving beyond checkout into post-purchase upsells.
The Verdict: A Precision Instrument, Not a Broad Brush
Rokt proves that depth beats breadth. By owning a specific, high-value moment, they’ve built a massive business that traditional ad networks can't replicate.
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Rokt | Unlock Relevance in Ecommerce
Unlock more revenue and engagement with AI-powered personalization in the Transaction Moment™. See why 30,000+ global brands trust Rokt.
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Reviews (2)
Recommend
Only used the ad placement on our site... which basically, displays ads to our customers once they have completed the check out and it was great... app on BigCommerce works great, we made money, customers happy also.
not spending a penny in the future
Had a personal experience with ROKT - would not repeat ever again. They have great sales guys that smile and promise you great things, but as soon as you agree on an ad budget, they deliver empty clicks, no insights or proper care of account. Our account was left out as the account manager was laid off, the partnership ended, and fast forward one year - we are asked to pay 30k USD invoice for the "service" that was provided.
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About rokt.com
Unlock more revenue and engagement with AI-powered personalization in the Transaction Moment™. See why 30,000+ global brands trust Rokt.
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Technology Stack
rokt.com uses 23 technologies across their website including Wistia, Font Awesome, HSTS, and more.
Video
Wistia
Fonts
Font Awesome
Security
HSTS
CMS
Webflow
CDN
unpkg, jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Traffic & Audience
rokt.com receives approximately 1.0M monthly visitors and ranks #71,028 globally. The website has a bounce rate of 66% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:39 on the site.
The majority of rokt.com's traffic comes from undefined, undefined, .
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