roofsnap.com
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RoofSnap: The Roofing Tech That Actually Gets It
How a 21-person team built a $2.1M revenue engine solving a niche problem better than anyone else
While SaaS giants chase AI hype, RoofSnap quietly built a $2.1M revenue machine serving a single, brutal industry. Their secret? Letting roofers build the software for roofers.
"The most telling metric isn't their revenue—it's that 58% of traffic comes direct. Roofers aren't discovering RoofSnap; they're already using it."
The Roofsnap Tribe
With 81,090 monthly visits and a #296,575 global rank, RoofSnap isn't chasing mass market appeal. Their audience is laser-focused: roofing contractors drowning in manual measurements and guesswork estimates. The 35% organic search traffic comes from specific queries like 'roof pitch calculator' (3,990 monthly volume) and 'how much length do you lose with a 4/12 pitch'—problems only professionals face. This isn't B2C; it's B2B with surgical precision.
The Growth Engine
RoofSnap's growth is a masterclass in product-led virality. With 58% direct traffic, their users are evangelists. When a roofer measures a roof 30% faster using RoofSnap, they tell their crew. When they close more estimates because numbers are precise, they tell their competitors. The 21-person team (2.1M revenue / 21 employees = $100K revenue per employee) runs lean because their product sells itself through results, not marketing spend.
The tech stack reveals their priorities: jQuery, Tailwind CSS, and PWA capabilities suggest they're optimizing for reliability over bleeding-edge frameworks. Roofers work on construction sites with spotty connectivity—progressive web apps and simple, stable technologies aren't just choices; they're necessities. This is software built for the field, not the boardroom.
- Direct traffic dominance (58%) signals strong word-of-mouth in a tight-knit industry
- Keyword strategy targets high-intent, low-volume queries (e.g., 'menghitung high point gutter'—Indonesian for gutter calculations)
- Per-employee revenue of $100K suggests efficient scaling without bloating headcount
The Unsexy Billion-Dollar Playbook
RoofSnap proves that dominating a niche with 100% focus beats chasing TAM in 100 markets. Their $2.1M revenue from 21 people isn't a milestone—it's a warning shot to every SaaS company trying to be everything to everyone.
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Meta Tags
RoofSnap | Best Roofing Software: #1 for Measuring, Estimates+
Get more accurate roof measurements, create better estimates, and grow your business with RoofSnap. Roofing software built for roofers by roofers.
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About roofsnap.com
Get more accurate roof measurements, create better estimates, and grow your business with RoofSnap. Roofing software built for roofers by roofers.
Company Overview
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Technology Stack
roofsnap.com uses 27 technologies across their website including HSTS, PHP, WordPress, and more.
Security
HSTS
Programming Languages
PHP
CMS
WordPress
CDN
jsDelivr
Marketing Automation
Marketo
Advertising
DoubleClick Floodlight, Microsoft Ads, Google Ads, Facebook Pixel
Traffic & Audience
roofsnap.com receives approximately 81.1K monthly visitors and ranks #296,575 globally. The website has a bounce rate of 39% with visitors viewing an average of 7.5 pages per visit. Users spend an average of 6:58 on the site.
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This page provides publicly available information about roofsnap.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit roofsnap.com directly at https://roofsnap.com.