roomex.com
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Roomex: The Free B2B Travel Giant?
A $39M revenue company with a zero-cost model that defies SaaS logic.
In a market dominated by expensive corporate travel platforms like Egencia and Amex GBT, Roomex is playing a different game entirely: offering a booking platform with zero sign-up fees or management charges. The question isn't whether they're growing, but how they monetize a free model at $39M in revenue.
"Roomex isn't selling software; they're selling the absence of friction—and that's a hard moat to breach."
The Hidden User Base
The traffic data reveals a fascinating anomaly. Despite being a B2B platform, Roomex sees 39% direct traffic and 52% organic search. This suggests high intent and brand recall, likely driven by their 'free forever' promise. However, the low global rank (#1.5M) indicates they aren't playing the volume game. They are targeting the long tail of business travel—SMEs and specific verticals like haulage and construction—where traditional TMCs (Travel Management Companies) are too expensive to deploy.
The Competitive Keyword Play
Look at their top keywords: 'Egencia' (20K volume), 'Travel Perk' (10K), 'WebBeds' (3.9K). Roomex isn't just ranking for 'hotels'; they are intercepting traffic from direct competitors. This is an aggressive SEO strategy targeting users dissatisfied with the pricing models of established giants. They are effectively stealing consideration from the market leaders.
The 'free' model is a classic land-and-expand strategy. With 140 employees generating $39M in revenue, the efficiency is impressive. They likely monetize through volume-based commissions from hotel partners or premium add-ons, bypassing the traditional SaaS subscription fee that scares off smaller businesses. It’s a volume play that requires massive operational scale to support the 'no management charge' promise.
- The 'Free Forever' Hook: Eliminates the barrier to entry for SMEs.
- Competitive SEO: Aggressively targeting keywords for Egencia and TravelPerk.
- Niche Focus: Dominating specific sectors like haulage and logistics.
- Tech Stack: Built on a modern, responsive stack (Tailwind, Ant Design) ensuring a low-friction UX.
The Trojan Horse of Corporate Travel
Roomex proves that in B2B, removing price friction is the ultimate growth hack. They aren't just a booking tool; they are an operational utility for industries ignored by legacy TMCs.
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Roomex | Corporate Travel & Business Hotel Booking Platform
Simplify how you manage business travel. Access over 2 million properties with no sign-up fees or management charges. Free of charge, forever. Request a demo.
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Reviews (13)
Easy quick and the staff are very…
Easy quick and the staff are very helpful and supportive.
Very helpful!
everyone at Roomex is always extremely helpful and polite, my workplace had an issue with paying the deposits for our bookings, Aleksandra, Charlie and Greg got this sorted for me on a one off which is massively appreciated. Thanks guys for your support!
Thank you Becca, delighted we could help.
Very prompt responses
Very prompt responses, making our experience very simple and stress free. Thanks
Thank you Helen, so glad to hear you enjoy booking with us.
Makes work hotel booking easy and…
Makes work hotel booking easy and expense admin free. Easy to find, book, filter out those not in company policy, good quality listings, photos and hotel details. Easy to amend bookings
Thank you Greg, so pleased that you enjoy your experience with Roomex.
Great travel management tool for central booking
I use Roomex to book hotel and rail travel for employees on a regular basis. Super simple booking platform, easy to navigate, great filters to allow you to find the right hotel. Recently added a carbon reporting package which is increasingly important for our business.
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About roomex.com
Simplify how you manage business travel. Access over 2 million properties with no sign-up fees or management charges. Free of charge, forever. Request a demo.
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roomex.com uses 23 technologies across their website including Vimeo, YouTube Embed, Font Awesome, hCaptcha, HSTS, and more.
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roomex.com receives approximately 13.8K monthly visitors and ranks #1,554,870 globally. The website has a bounce rate of 50% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 1:33 on the site.
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This page provides publicly available information about roomex.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit roomex.com directly at https://roomex.com.