rotowire.com
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RotoWire: The Unsung Titan of Fantasy Sports
How 172 employees built a $30M empire on insider knowledge and obsessive detail.
While the world obsesses over fantasy football, a quiet giant dominates the infrastructure of the entire industry. RotoWire isn't just a website; it's the command center for millions of fantasy managers, generating over 11 million monthly visits from fans desperate for the edge that separates a championship from a loser's bracket.
"RotoWire doesn't just report the news; they manufacture the intelligence that powers the fantasy sports economy."
The Hardcore User Base
The data reveals a telling story: 59% of their traffic is direct. These aren't casual browsers; they are addicted users who type 'rotowire.com' into their browser before a draft or a waiver wire run. This level of brand loyalty in a crowded sports media landscape is nearly impossible to achieve. They have effectively become the operating system for serious fantasy managers.
The SEO Fortress
RotoWire has built an impenetrable moat through SEO domination. Ranking for high-intent terms like 'NBA starting lineups' (95K monthly volume) and 'NBA rotowire' ensures they capture users at the exact moment of need. With 8.1 million backlinks, their domain authority is a fortress that new entrants cannot breach without a massive war chest.
Unlike the flashier, consumer-facing giants like ESPN or Yahoo, RotoWire operates as the B2B2C engine of the industry. They provide the raw data and expert analysis that feeds other platforms. Their revenue model is a classic subscription business—charging for access to the very information that makes winning possible. It’s a high-margin, sticky business model built on trust and speed.
- Deep vertical integration: They own the content from the top NBA editors down to the minor league baseball beat writers.
- Multi-sport dominance: Not just football; they hold strong positions in NBA, MLB, and emerging markets like sports betting.
- Tech stack efficiency: Using a mix of jQuery, Tailwind, and Bootstrap suggests a focus on function over flashy, resource-heavy frameworks.
The Blue Collar Sports Media Giant
RotoWire proves that in a world of clickbait, deep utility and obsessive detail still win.
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Meta Tags
RotoWire Fantasy Football, Baseball, Basketball and More
RotoWire is the trusted leader in fantasy sports news, rankings, analysis and sports betting. Our expert insights and tools help fans win big across every major sport.
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About rotowire.com
RotoWire is the trusted leader in fantasy sports news, rankings, analysis and sports betting. Our expert insights and tools help fans win big across every major sport.
Company Overview
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Technology Stack
rotowire.com uses 25 technologies across their website including Cloudinary, YouTube Embed, Font Awesome, Google Fonts, and more.
Media
Cloudinary
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
Security
HSTS
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PHP
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Contentful, Squarespace
Traffic & Audience
rotowire.com receives approximately 11.1M monthly visitors and ranks #5,920 globally. The website has a bounce rate of 46% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 3:31 on the site.
The majority of rotowire.com's traffic comes from undefined, undefined, .
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