9:41
rotowire.com
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rotowire.com

25 technologies
VerifiedVisit11.1M/mo$30M17225 Tech10 Leads
Deep Dive

RotoWire: The Unsung Titan of Fantasy Sports

How 172 employees built a $30M empire on insider knowledge and obsessive detail.

While the world obsesses over fantasy football, a quiet giant dominates the infrastructure of the entire industry. RotoWire isn't just a website; it's the command center for millions of fantasy managers, generating over 11 million monthly visits from fans desperate for the edge that separates a championship from a loser's bracket.

11.1M
Monthly Visits
#5,920
Global Rank
59%
Direct Traffic
8.1M
Backlinks

"RotoWire doesn't just report the news; they manufacture the intelligence that powers the fantasy sports economy."

The Hardcore User Base

The data reveals a telling story: 59% of their traffic is direct. These aren't casual browsers; they are addicted users who type 'rotowire.com' into their browser before a draft or a waiver wire run. This level of brand loyalty in a crowded sports media landscape is nearly impossible to achieve. They have effectively become the operating system for serious fantasy managers.

The SEO Fortress

RotoWire has built an impenetrable moat through SEO domination. Ranking for high-intent terms like 'NBA starting lineups' (95K monthly volume) and 'NBA rotowire' ensures they capture users at the exact moment of need. With 8.1 million backlinks, their domain authority is a fortress that new entrants cannot breach without a massive war chest.

Unlike the flashier, consumer-facing giants like ESPN or Yahoo, RotoWire operates as the B2B2C engine of the industry. They provide the raw data and expert analysis that feeds other platforms. Their revenue model is a classic subscription business—charging for access to the very information that makes winning possible. It’s a high-margin, sticky business model built on trust and speed.

  • Deep vertical integration: They own the content from the top NBA editors down to the minor league baseball beat writers.
  • Multi-sport dominance: Not just football; they hold strong positions in NBA, MLB, and emerging markets like sports betting.
  • Tech stack efficiency: Using a mix of jQuery, Tailwind, and Bootstrap suggests a focus on function over flashy, resource-heavy frameworks.
They don't chase viral moments or celebrity-driven content.
They prioritize accuracy and speed of injury reporting above all else.
They lack a massive social media footprint compared to their traffic volume.
They build tools, not just articles (e.g., lineup optimizers).
Their UI feels utilitarian rather than cutting-edge.
They monetize intent directly via subscriptions rather than relying solely on ad impressions.

The Blue Collar Sports Media Giant

RotoWire proves that in a world of clickbait, deep utility and obsessive detail still win.

What tech stack does Rotowire use?

42 detected
Security1
Programming Languages1
Privacy & Consent1
Scheduling1
Customer Support2
A/B Testing1
Performance1
Web Standards1
UI Libraries2
JavaScript Libraries1
Tracking & Analytics17
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
T
Twitter Pixel
R
Reddit Pixel
M
Microsoft Ads (Bing)
I
Intercom
G
Google APIs
C
Cloudflare
G
Google Tag Manager
F
Facebook Pixel
R
Reddit
I
Intercom
B
Bing
F
Facebook
G
Google Analytics
G
Google DoubleClick

How much traffic does Rotowire get?

Traffic & Engagement

11.2M
Monthly Visits
+7.8%
3.2
Pages/Visit
10:47
Avg. Duration
59%
Bounce Rate
Monthly Traffic Trend+17%
9.6M
Oct 2025
Oct
10.4M
Nov 2025
Nov
11.2M
Dec 2025
Dec

Rankings

#5,052
Global Rank
#1,958
United States Rank
Sports
Category

Backlinks & Authority

8.2M
Backlinks
12.8K
Ref. Domains
67
Authority Score
Low
Penalty Risk
Backlinks Trend-19%
10.1M
Jul 2025
Jul
9.6M
Aug 2025
Aug
8.9M
Sep 2025
Sep
8.6M
Oct 2025
Oct
8.4M
Nov 2025
Nov
8.2M
Dec 2025
Dec

Search Traffic

Organic
5.6M
Paid
4

Top Organic Keywords

#1rotowire
110,000 vol2.9%
#12mlb scores
9,140,000 vol2.1%
#1nba rotowire
49,500 vol1.3%
#1rotowire nba
40,500 vol1.1%
#4lamelo ball stats
301,000 vol0.6%

Where is Rotowire's audience located?

🇺🇸United States53.7%
🇵🇭Philippines12.4%
🇰🇷South Korea3.5%
🇨🇦Canada3.1%
🇷🇸Rs2.8%

Device Distribution

Desktop28.1%
Mobile71.9%

What keywords does Rotowire rank for?

5 keywords
1nba starting lineups95.0K vol$2.81
2nba rotowire41.5K vol$1.19
3nba lineups50.7K vol$2.58
4rotowire30.2K vol$3.49
5rotowire nba19.7K vol$0.97

How is Rotowire's SEO?

Open Graph Image

OG Image preview
og:image

https://res.cloudinary.com/rotowire/image/upload/ar_16:7,c_fill,dpr_auto,f_auto,g_auto:custom_no_override,q_auto,w_800/e4w1yhinqsb8oatrgflt.jpg

Meta Tags

title56 chars

RotoWire Fantasy Football, Baseball, Basketball and More

description167 chars

RotoWire is the trusted leader in fantasy sports news, rankings, analysis and sports betting. Our expert insights and tools help fans win big across every major sport.

languageEN

Who works at Rotowire?

Loading leads...

What do customers think of Rotowire?

RotoWire

RotoWire

2.9
2 reviews
✓ Claimed

Categories

Business Services#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
10/16/2017

Contact Information

Address:
Regent Street 740
Madison, US

Reviews (2)

Filter by rating:
Dominic Garvin
9/28/2017
🇬🇧 United Kingdom44 reviewsOrganic
great business

great business

Jaden Lisboa
2/14/2025
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 2/13/2025
Yea this website is horrible

Yea this website is horrible

Frequently Asked Questions about Rotowire

What is Rotowire's Revenue?
Rotowire generates approximately $30M in annual revenue. With 172 employees, that's $176,000 per employee.
What does Rotowire do?
RotoWire is the trusted leader in fantasy sports news, rankings, analysis and sports betting. Our expert insights and tools help fans win big across every major sport.
How fast is Rotowire growing?
Rotowire has grown by 7.8% in the last 6 months according to traffic data. employee count has changed by 6% year over year.
How do people interact with Rotowire?
When visiting Rotowire, visitors view an average of 3.2 pages per visit, and spend around 10:47 on the site, and the bounce rate is 59.1%.
How do people find Rotowire?
5.6M people (50%) visit Rotowire directly. 5.6M (50%) find them through organic search. 4 (0%) come through paid advertising.
Who uses Rotowire?
Rotowire's top market is United States with 6.0M visitors (53.7%). Philippines is 2nd with 1.4M (12.4%). South Korea is 3rd with 391.5K (3.5%).
What technologies does Rotowire use?
Rotowire uses 25 technologies across their website including Media, Video, Fonts. Key technologies include Cloudinary, YouTube Embed, Font Awesome, Google Fonts.
Who are Rotowire's competitors?
Rotowire's main competitors include Madison Capitols Hockey Club (USHL), Port Washington Soccer Club, Nakoma Golf Club, Oliphant Golf, Rj Trucking. These companies operate in similar markets and compete for the same customer base.
What do customers think of Rotowire?
Rotowire has a Trustpilot score of 2.9 out of 5 (3 stars) based on 2 customer reviews.

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How to contact Rotowire?

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About rotowire.com

RotoWire is the trusted leader in fantasy sports news, rankings, analysis and sports betting. Our expert insights and tools help fans win big across every major sport.

Company Overview

rotowire.com
Website
sports
Industry
#5,920
Global Rank
11.1M
Monthly Visitors
25
Technologies
10+
Employees

Contact rotowire.com

Technology Stack

rotowire.com uses 25 technologies across their website including Cloudinary, YouTube Embed, Font Awesome, Google Fonts, and more.

Media

Cloudinary

Video

YouTube Embed

Fonts

Font Awesome, Google Fonts

Security

HSTS

Programming Languages

PHP

CMS

Contentful, Squarespace

Traffic & Audience

11.1M
Monthly Visits
46%
Bounce Rate
3.4
Pages/Visit
3:31
Avg. Duration

rotowire.com receives approximately 11.1M monthly visitors and ranks #5,920 globally. The website has a bounce rate of 46% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 3:31 on the site.

The majority of rotowire.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is rotowire.com?
RotoWire is the trusted leader in fantasy sports news, rankings, analysis and sports betting. Our expert insights and tools help fans win big across every major sport.
How much does rotowire.com cost?
You can view rotowire.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does rotowire.com use?
rotowire.com uses 25 technologies including Cloudinary, YouTube Embed, and 19 more. View the full tech stack analysis above.
How do I contact rotowire.com?
You can contact rotowire.com through their contact page.
What are rotowire.com's social media accounts?
rotowire.com is active on twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is rotowire.com hiring?
Check rotowire.com's careers page for current job openings and opportunities. The company has 10+ known employees.
How popular is rotowire.com?
rotowire.com receives approximately 11.1M monthly visitors and ranks #5,920 globally.

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This page provides publicly available information about rotowire.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit rotowire.com directly at https://rotowire.com.