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rousselot.com
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rousselot.com

14 technologies
VerifiedGrowingVisit992/mo$270M1.1K14 Tech25 Leads
Deep Dive

The Science of Collagen: Rousselot's Digital Pivot

How a heritage brand is repositioning for a science-first future

Rousselot.com isn't selling collagen; it's selling a scientific thesis. As the digital front door for a $270M ingredient empire, the site reveals a strategic pivot from commodity supplier to clinical innovator.

1,135
Employees
$270.1M
Annual Revenue
33%
Organic Traffic
14
Tech Stack

"Rousselot isn't moving fast and breaking things—they're moving deliberately and proving the science."

The B2B2C Mindset

The site serves a complex audience: pharma buyers, food scientists, and supplement brand founders. With 42% direct traffic, it's a destination for informed decision-makers, not casual browsers. The navigation architecture prioritizes 'Solutions' over 'Products,' signaling a consultative approach.

The Keyword Paradox

Search data tells a fascinating story. While 'rousselot' drives 740 monthly searches, 'nextida' (640) and 'colartix' (560) are nearly as popular. This indicates a brand portfolio strategy where individual product names achieve near-brand-level recognition—a rare feat in B2B ingredient marketing.

The tech stack (Tailwind, Vite, PWA) reveals a modern, performance-first approach. But the 992 monthly visits suggest a highly targeted, low-volume traffic strategy. This isn't a volume play; it's a precision instrument for high-value B2B relationships.

  • Clinical-grade content strategy: 'What is GC peptide' ranks organically, showing they educate rather than just sell
  • Multi-platform social presence: Active on LinkedIn, Instagram, and X, targeting different audiences
  • Darling Ingredients integration: Clear corporate lineage without losing Rousselot's specialized identity
  • Science-first design: Minimalist, research-heavy aesthetic that builds trust with technical buyers
No e-commerce functionality
Clinical research library
No customer reviews or ratings
Technical application notes
No pricing transparency
Regulatory compliance documentation

The Quiet Giant of Functional Ingredients

Rousselot's digital presence proves that in B2B, authority beats awareness every time.

What tech stack does Rousselot use?

25 detected
Privacy & Consent1
Advertising1
Performance1
Web Standards1
Build Tools1
UI Libraries1
Frontend Frameworks1
Tracking & Analytics11
G
Google Analytics
G
Google Tag Manager
M
Microsoft Clarity
M
Microsoft Ads (Bing)
G
Google APIs
G
Google Tag Manager
G
Google Static
G
Google Analytics
G
Google DoubleClick
B
Bing
M
Microsoft Clarity

How much traffic does Rousselot get?

Traffic & Engagement

992
Monthly Visits
1.1
Pages/Visit
0:00
Avg. Duration
41%
Bounce Rate
Monthly Traffic Trend+193%
338
Oct 2025
Oct
147
Nov 2025
Nov
992
Dec 2025
Dec

Traffic Sources

Search
33%
Direct
42%
Social
10%
Referrals
13%
Email
0%
Paid
2%

Where is Rousselot's audience located?

🌍100.0%

What keywords does Rousselot rank for?

5 keywords
1rousselot740 vol$0.49
2rousselot nextida20 vol
3nextida640 vol$0.51
4what is gc peptide230 vol
5colartix560 vol

How is Rousselot's SEO?

Open Graph Image

OG Image preview
og:image

https://darl-p-001.sitecorecontenthub.cloud/api/public/content/4f224774379c4a39b19dcda0174040da?v=191b00b6

Meta Tags

title52 chars

Rousselot collagen and gelatin | Darling Ingredients

description148 chars

Rousselot is your trusted partner for gelatin and collagen solutions based on science and innovation. Decades of expertise in food, pharma and more.

languageEN

H1 Tags

h1Advanced collagen and gelatin solutions, backed by the power of science and collaboration
h1Advanced collagen and gelatin solutions, backed by the power of science and collaboration

Who works at Rousselot?

Loading leads...

What do customers think of Rousselot?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Rousselot

What is Rousselot's Revenue?
Rousselot generates approximately $270M in annual revenue. With 1,135 employees, that's $238,000 per employee.
What does Rousselot do?
Rousselot is your trusted partner for gelatin and collagen solutions based on science and innovation. Decades of expertise in food, pharma and more.
How fast is Rousselot growing?
Rousselot employee count has changed by 9% year over year.
What technologies does Rousselot use?
Rousselot uses 14 technologies across their website including Fonts, Privacy & Consent, Advertising. Key technologies include Font Awesome, Google Fonts, OneTrust, Microsoft Ads.
Who are Rousselot's competitors?
Rousselot's main competitors include Pet360.com, Segra, earthworm.club, ValenTx, amfora. These companies operate in similar markets and compete for the same customer base.

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What are Rousselot's key pages?

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Raw JSON Data

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About rousselot.com

Rousselot is your trusted partner for gelatin and collagen solutions based on science and innovation. Decades of expertise in food, pharma and more.

Company Overview

rousselot.com
Website
health
Industry
992
Monthly Visitors
14
Technologies
25+
Employees

Contact rousselot.com

Technology Stack

rousselot.com uses 14 technologies across their website including Font Awesome, Google Fonts, OneTrust, Microsoft Ads, and more.

Fonts

Font Awesome, Google Fonts

Privacy & Consent

OneTrust

Advertising

Microsoft Ads

Analytics & Marketing

Clarity, Google Tag Manager, Google Analytics

Performance

Lazy Loading

Web Standards

PWA

Traffic & Audience

992
Monthly Visits
41%
Bounce Rate
1.1
Pages/Visit
0:00
Avg. Duration

rousselot.com receives approximately 992 monthly visitors. The website has a bounce rate of 41% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.

The majority of rousselot.com's traffic comes from .

Frequently Asked Questions

What is rousselot.com?
Rousselot is your trusted partner for gelatin and collagen solutions based on science and innovation. Decades of expertise in food, pharma and more.
What technologies does rousselot.com use?
rousselot.com uses 14 technologies including Font Awesome, Google Fonts, OneTrust, and 8 more. View the full tech stack analysis above.
How do I contact rousselot.com?
You can contact rousselot.com through their contact page.
What are rousselot.com's social media accounts?
rousselot.com is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is rousselot.com hiring?
Check rousselot.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is rousselot.com?
rousselot.com receives approximately 992 monthly visitors. Traffic is growing by 574.8% month-over-month.

Related Searches

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This page provides publicly available information about rousselot.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit rousselot.com directly at https://rousselot.com.