rxo.com
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RXO: The Freight Tech Unicorn Playing a Different Game
How a $2.6B logistics platform is winning by combining tech with human expertise
RXO isn't just another logistics platform—it's a $2.6 billion bet that the future of freight isn't purely algorithmic. With 4,462 employees and nearly 1 million monthly visitors, they're proving that in the chaotic world of freight, human expertise still matters.
"In a world obsessed with automation, RXO's 69% direct traffic proves that in freight, relationships still beat algorithms."
The Human-in-the-Loop Advantage
While competitors chase full automation, RXO's 4,462 employees are the secret sauce. Their model combines third-party capacity with cutting-edge tech, but the real magic happens when their industry experts step in. This isn't a self-service platform—it's a hybrid where algorithms handle scale, but humans handle exceptions. The result? A 3.6/5 Trustpilot rating from 933 reviews that reflects real-world complexity, not just seamless transactions.
The Coyote Acquisition Play
The keyword data reveals a fascinating story: 'Coyote Logistics' generates 2,120 monthly searches alongside RXO-branded terms. This isn't coincidence—it's strategy. RXO absorbed Coyote's massive network, creating a dual-brand powerhouse. While most startups fight for brand recognition, RXO inherited a decade of freight relationships. Their organic search strategy shows 21% traffic from search, but the real power is in the branded searches: 'rxo tracking' and 'rxo connect' prove they're building their own ecosystem.
The tech stack tells another story. They're using jQuery, Bootstrap, and Tailwind CSS—proving that in enterprise B2B, reliability trumps cutting-edge frameworks. This isn't a consumer app chasing trends; it's a workhorse platform built for shippers who need things to work, not look pretty. The 69% direct traffic is the ultimate validation: when freight managers need to move goods, they don't Google alternatives—they go straight to RXO.
- Hybrid model: Tech handles scale, humans handle complexity
- Acquisition strategy: Absorbed Coyote's network for instant market penetration
- Direct traffic dominance: 69% direct shows deep customer relationships
- Enterprise-grade stack: Practical tech over trendy frameworks
- Multi-brand approach: RXO + Coyote captures different market segments
RXO isn't disrupting freight—it's perfecting it
While others automate everything, RXO proves that in logistics, the sweet spot is human-machine collaboration. Their $2.6B revenue and 69% direct traffic aren't accidents—they're the result of understanding that freight is still a relationship business.
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5 keywordsHow is Rxo's SEO?
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https://rxo.com/wp-content/uploads/2022/12/RXO-fallback-thumbnail.jpg
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RXO - Smart solutions to move your freight - RXO
We bring together third-party capacity, cutting-edge technology, and industry-leading expertise to support the shippers and carriers in our network.
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RXO
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Reviews (20)
Good experience
The delivery of my cabinet went super smooth. The driver was very courteous and professional.
Delivery was smooth
Delivery was smooth, guys were polite and efficient.
The delivery went smooth
The delivery went smooth. The gentlemen were very polite. My contractor will unbox and check the order tomorrow.
Good delivery
They were helpful and quick.
Great communication and customer service.
The driver had great communication so O knew exactly when to expect the delivery. They also went through the whole shipment with me to ensure everything was present. They were incredibly kind.
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About rxo.com
We bring together third-party capacity, cutting-edge technology, and industry-leading expertise to support the shippers and carriers in our network.
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Technology Stack
rxo.com uses 29 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
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Font Awesome, Google Fonts
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PHP
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WordPress
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cdnjs
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Traffic & Audience
rxo.com receives approximately 997.5K monthly visitors and ranks #44,878 globally. The website has a bounce rate of 33% with visitors viewing an average of 6.9 pages per visit. Users spend an average of 10:06 on the site.
The majority of rxo.com's traffic comes from undefined, undefined, .
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