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How's Mom: The Silent Health Tech Play
A 12-person team building real-time family health visibility with $1M revenue
In a world of sprawling health tech giants, a 12-person team is quietly building a $1M revenue business by solving one brutally simple problem: knowing your family's health status without the awkward phone calls. How's Mom isn't chasing AI hype—it's solving a universal human need with ruthless focus.
"They're not building a health tech app—they're building a family communication layer for health information."
The Caregiver's Dilemma
How's Mom targets the exact intersection where emotional need meets operational chaos: adult children managing aging parents' health. The product name itself is a masterstroke—immediately relatable, emotionally resonant, and operationally clear. With 12 employees, they're operating at a 10:1 revenue-to-employee ratio, suggesting either remarkable efficiency or a product that sells itself through word-of-mouth.
The Zero-Traffic Paradox
Here's the intriguing data point: monthly visits are at zero, yet they're generating $1M in revenue. This isn't a failure—it's a signal. They're likely using direct sales, partnerships with elder care facilities, or B2B2C models. The 0 organic traffic suggests they're not playing the SEO game, which is refreshingly honest for a tech startup. They're building through relationships, not keywords.
The tech stack reveals a pragmatic approach: jQuery (not React), Tailwind CSS, Bootstrap, and Google Analytics. This isn't a team chasing technical trends—they're building what works, fast. The absence of fancy frameworks suggests a product-first mentality where shipping matters more than stack purity. With Matt Prasek as the sole founder, this is a classic bootstrapped operation: lean, focused, and allergic to waste.
- Real-time health information access (the core promise)
- Simplified family communication around medical updates
- Enterprise partnerships likely driving revenue (not direct consumer)
- Zero dependency on organic search traffic
- 12-person team generating $1M/year = high productivity
The Anti-Startup Startup
How's Mom proves you don't need traffic, hype, or venture capital to build a $1M business. You just need to solve a real problem for a specific audience—and then get out of the way.
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Home - How's Mom
Easy and real-time access to information leads to better health, operational, and financial outcomes. Solutions A control center for your facility to easily manage all family interactions Serve your residents and families with direct and robust communications-find out how to create better connections. We are already integrated with your EHR and make it easy to…
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safekeepingapp.com uses 18 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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safekeepingapp.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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