In an era of flashy EV startups, Saft has been quietly powering the world for a century—from nuclear submarines to space stations. This isn't a consumer brand; it's the invisible backbone of critical infrastructure where failure isn't an option.

"Saft doesn't sell batteries—it sells reliability where it matters most: in space, at sea, and in the world's most critical infrastructure."

The executive team tells the story of a specialized, operational company. Jeff Simmons (CFO), Ben Helminen (VP Sales & Marketing Saft Civil Electronics Division), and Chuck Schofield (VP, Aviation) aren't growth hackers—they're industry veterans managing complex, high-stakes supply chains. The lack of a Chief Digital Officer or CMO speaks volumes: this is a company where engineering and operations rule, not marketing.

• Elite in niche markets: Dominates aerospace, defense, and industrial energy storage where certifications take decades to earn
• Digital blind spot: Zero organic traffic suggests over-reliance on legacy contracts and minimal digital transformation
• Brand inconsistency: Active on 5 social platforms but website traffic is unmeasured—community presence doesn't translate to web engagement
• Tech stack stagnation: Using jQuery and Bootstrap in 2024 hints at a website that hasn't been prioritized for modern user experience