cordial.com
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Cordial: The Data Platform That Lives in the Inbox
How a 99-person team is quietly powering the next generation of email marketing
In a world drowning in marketing noise, Cordial is betting that the inbox is the last true frontier for personalization. With 36,000 monthly visitors and a team of 99, they're not just another email service provider—they're a real-time data engine that treats every customer interaction as a unique signal.
"Cordial isn't sending emails—they're orchestrating conversations using live behavioral data."
The Silent Powerhouse
Cordial's 99-person team generates $13.9M in revenue—that's $140K per employee, a strong efficiency ratio for a B2B SaaS company. Their traffic profile reveals something interesting: 44% direct traffic and 39% organic search suggests a loyal user base actively seeking the platform, not just accidental visits. The 'cordial' brand keyword alone sees 84K monthly searches, indicating strong brand recognition in a crowded martech space.
The Data-Driven Moat
What makes Cordial unique isn't flashy features—it's their architectural bet on real-time data. While competitors batch-process customer data, Cordial's platform ingests behavioral signals instantly, enabling dynamic content that changes based on live user actions. Their tech stack (jQuery, Tailwind, Bootstrap) suggests a pragmatic, performance-first approach rather than chasing the latest JavaScript frameworks.
The leadership team tells a story of deep industry expertise. CEO Jeremy Swift founded the company in 2014, while Matt Howland (CPO) and Angela Wang (Chief Staff) oversee product and engineering. With CFO Benjamin Dorr and CMO Julien Sauvage, they've built a balanced leadership team that understands both the technical depth required for a data platform and the marketing savvy needed to sell it.
- Real-time behavioral data processing as core differentiator
- Strong brand recognition with 84K monthly 'cordial' searches
- Efficient revenue-per-employee ratio ($140K/employee)
- 44% direct traffic indicates loyal, returning user base
- Leadership team spans product, engineering, and finance expertise
The Quiet Giant in Email Personalization
Cordial isn't chasing unicorn valuations—they're building a sustainable, data-driven business that treats email as a living conversation, not a batch-and-blast channel.
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About cordial.com
Company Overview
Technology Stack
cordial.com uses 35 technologies across their website including Wistia, YouTube Embed, Font Awesome, Google Fonts, Laravel, and more.
Video
Wistia, YouTube Embed
Fonts
Font Awesome, Google Fonts
Backend Frameworks
Laravel
Programming Languages
PHP
CMS
Squarespace, WordPress
CDN
cdnjs, unpkg, jsDelivr
Traffic & Audience
cordial.com receives approximately 36.0K monthly visitors and ranks #921,917 globally. The website has a bounce rate of 41% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:11 on the site.
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