salesfire.co.uk
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Salesfire: The UK's Conversion Powerhouse
How an AI-driven CRO platform scaled to $20M+ revenue with 148k monthly visits.
In the crowded world of conversion rate optimization, Salesfire isn't just playing the game—they're rewriting the rules. With a focus on AI-driven personalization, this UK-based powerhouse is turning anonymous traffic into revenue.
"Salesfire proves that in the age of AI, the winner isn't the one with the most data—it's the one who converts it fastest."
The Growth Trajectory
Salesfire's traffic profile reveals a mature, brand-heavy business. With 66% direct traffic and only 20% organic, they've moved beyond relying on search engines. Their 148,845 monthly visits aren't just numbers—they're high-intent buyers. The 'salesfire' keyword alone commands 3,850 monthly searches, proving they own their brand category.
The Enterprise Play
With 78 employees and $20.5M in revenue, Salesfire operates at a $262k revenue-per-employee ratio—strong for a SaaS company. Their client base isn't chasing cheap clicks; they're optimizing high-value conversions. The platform's strength lies in its all-in-one approach: overlays, A/B testing, and AI recommendations without the complexity of enterprise tools.
The tech stack tells a story of modern, performant architecture. They're leveraging Vite for build speed, Tailwind CSS for design consistency, and jQuery (likely legacy) for compatibility. But the real magic happens in their data layer—transforming visitor behavior into real-time sales triggers.
- AI-driven personalization without the enterprise price tag
- All-in-one CRO: overlays, testing, and recommendations in one dashboard
- Strong UK market penetration with expanding global footprint
The Verdict: A Conversion Engine, Not Just a Tool
Salesfire isn't selling software—they're selling revenue. And at $20.5M, they're proving it works.
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5 keywordsHow is Salesfire's SEO?
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Salesfire | Conversion Rate Optimisation Platform
Salesfire's industry-leading, all-in-one CRO solution can Boost your conversion rate and maximise revenue across your website. Book a consultation now.
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Reviews (20)
Thank you, Harriet!
Thank you to Harriet and the rest of the Salesfire team for always being super quick to jump on any ideas or fixes required. We have seen great results over the last 6 months from the support Harriet has provided.
Top job
Great tools, helpful people.
AI Powered Magic
Our transition to Salesfire AI was seamless, thanks to Sophie and the team. The ability to identify more anonymous shoppers has been a game-changer, especially in an industry where purchases involve multiple touch points. AI-powered recommendations and automated email/SMS sequences have made engagement effortless, ensuring we reach the right customers at the right time. We’re already seeing a real impact - highly recommend!
Staff are helpful and responsive, system gives oyu exactly what you need.
Staff are helpful and responsive, the systems are easy to use and intuitive. Our relationship with Salesfire has only gotten better over time.
Great company, amazing staff, superb products
I've been using salesfire for nearly 2 years now originally starting initially with the On-Site messaging (formerly overlays) I was extremely apprehensive when it comes to pop-ups however with the journey you can create for the customers before these are shown is great and they really aren't as intrusive as other companies that offer a similar service. After the success and growth helped by the onsite messaging tools and many discussions between myself, Charlie and Katie (our previous account manager) and seeing some of the other tools in practice I integrated the product recommendations, which work better than any other site based recommendations I had previously tried. The algorithm you can create to produce truly personalised product recommendations around a users browsing and purchasing history is 2nd to none. I was then informed that email marketing and automations were going to be introduced, which as a (now previous) MailChimp customer I was eager to adopt this and test the functionality and compare this not only with the features of MailChimp but how it works, flexibility to work with and also the conversions created and tracked via the email automations, there were some teething problems and a lot of changes that were made for us by the design and development team and now it converts way better for us than any mailchimp automations used to. The email newsletter functionality is as you would expect and you can do with it what you can with any others, this is simply a bonus to have on top of the email automation campaigns which drive so much revenue it's crazy! We most recently implemented the search... We sell LEGO and have nearly 4000 SKU's in stock at a time and I have never found a search that works good or can be played with to ensure that search results show what a customer is looking for. But wow! 1 day of implementing Salesfire search and there's no other search i will ever need on the website. No more customer complaints, no more complaints from the staff about it not working correctly and also when showing other business owners there is never any bad point to state, it just works better than any other search I personally have ever seen. On top of that the promotions and algorithm changes you can make within the search settings it really isn't going to be beaten! Now using every single product that salesfire offers and extremely happy with all of them I can guarantee we wont be changing any of them, on a plus side you know you're doing a great job as its the only company that we have ever used for more than 12 months, lol. Keep up the innovation, hard work and great customer service, quite honestly the nicest and best company to work with. Really can't wait for all the additions to the current offering around AI anonymous data targeting and can't wait to start testing more of it as it is introduced. Big thank you to Katie, Charlie, Wayne and Steven who I have dealt with extremely regularly (sorry for being a nuisance guys) and a big thank you to all the team for creating such a great company to work with.
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About salesfire.co.uk
Salesfire's industry-leading, all-in-one CRO solution can Boost your conversion rate and maximise revenue across your website. Book a consultation now.
Company Overview
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Technology Stack
salesfire.co.uk uses 32 technologies across their website including Font Awesome, Adobe Fonts, PHP, Contentful, WordPress, and more.
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Traffic & Audience
salesfire.co.uk receives approximately 148.8K monthly visitors and ranks #299,748 globally. The website has a bounce rate of 36% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:15 on the site.
The majority of salesfire.co.uk's traffic comes from undefined, undefined, .
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This page provides publicly available information about salesfire.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit salesfire.co.uk directly at https://salesfire.co.uk.