sandfield.co.nz
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The Auckland Software Factory
How Sandfield quietly builds enterprise software for New Zealand's biggest players
In a market flooded with agile startups and offshore dev shops, Sandfield has carved out a $31.6M niche by doing what others won't: building complex, custom software for New Zealand's established enterprises. They're not chasing VC funding or unicorn valuations—they're engineering stability.
"They don't sell SaaS—they sell solutions. In a world obsessed with recurring revenue, Sandfield's project-based model is refreshingly pragmatic."
The Enterprise Play
With 198 employees and $31.6M in revenue, Sandfield operates at a scale that requires enterprise discipline. Their client roster isn't public, but the revenue-per-employee ($160K) suggests they're working with substantial budgets. This isn't a shop building MVPs for startups—it's a factory delivering mission-critical systems for established New Zealand businesses.
The Traffic Paradox
Here's what's fascinating: Sandfield gets 34.7K monthly visits, but 98.4% comes from 'undefined' (likely New Zealand). Their top keyword isn't 'software development'—it's 'auckland traffic' with 2,240 monthly searches. This reveals a hyper-local, utility-focused audience. They're not competing for global attention; they're capturing local intent.
Their tech stack tells a story of conservative, battle-tested choices: jQuery, Bootstrap, and Google Analytics. No React, no Vue, no bleeding-edge frameworks. This isn't a tech-first company—it's a solutions-first company. They choose tools that work for enterprise clients who prioritize reliability over innovation.
- Revenue-per-employee of $160K suggests high-value enterprise contracts
- 58% organic traffic indicates strong local SEO and brand recognition
- Top keywords reveal a utility-focused audience (traffic, project management)
- Conservative tech stack (jQuery, Bootstrap) signals enterprise pragmatism
The Unsexy Powerhouse
Sandfield proves you don't need to be a unicorn to build a $31.6M software business—you just need to solve real problems for real businesses with real budgets.
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Software Development Solutions | Sandfield
Sandfield is a software development company based in Auckland. We help businesses get a competitive edge through flexible tailored solutions.
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About sandfield.co.nz
Sandfield is a software development company based in Auckland. We help businesses get a competitive edge through flexible tailored solutions.
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Technology Stack
sandfield.co.nz uses 19 technologies across their website including Font Awesome, Google Fonts, HSTS, Cloudflare, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
Analytics & Marketing
Hotjar, Google Tag Manager, Google Analytics
Traffic & Audience
sandfield.co.nz receives approximately 34.8K monthly visitors and ranks #751,410 globally. The website has a bounce rate of 14% with visitors viewing an average of 8.9 pages per visit. Users spend an average of 11:30 on the site.
The majority of sandfield.co.nz's traffic comes from undefined, undefined, .
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