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Scarf: The Privacy-First Analytics for Open Source
How a 31-person team is building the business intelligence layer for the open source ecosystem
Open source software powers the modern world, but its creators have historically been blind to its real-world usage. Scarf changes that, providing privacy-conscious analytics that turn anonymous downloads into actionable business intelligence.
"Scarf isn't just tracking downloads—it's building the business intelligence layer for the entire open source ecosystem."
The Open Source Intelligence Gap
For decades, open source maintainers have operated in the dark. They know their GitHub stars, but not who their actual users are. Scarf bridges this gap by providing granular, privacy-respecting analytics that reveal which companies, industries, and regions are actually using your software. This isn't surveillance capitalism—it's essential business intelligence for sustainable open source.
The Growth Trajectory
With 10,775 monthly visits and a lean 31-person team generating $3.6M in revenue, Scarf is proving that B2B developer tools can be both capital-efficient and high-growth. Their 47% direct traffic indicates strong brand recognition within the open source community, while 36% organic search shows they're capturing intent from commercial entities evaluating solutions.
The company's positioning is particularly clever: they're not just another analytics tool. By focusing exclusively on open source, they've carved a niche where traditional analytics solutions fail. Their privacy-first approach addresses the ethical concerns that have made open source maintainers wary of commercial tracking, while their GTM strategy—capturing both the maintainer community and the companies that rely on them—creates a powerful two-sided network effect.
- Pioneered usage analytics specifically for open source, not retrofitted from web analytics
- Privacy-conscious by design—GDPR compliant and transparent about data collection
- Two-sided value: helps maintainers understand usage while helping companies track their open source dependencies
- Lean operations: $3.6M revenue with just 31 employees suggests strong unit economics
Scarf is building the intelligence layer for the open source economy
While others chase vanity metrics, they're turning download data into business intelligence—proving that open source can be both principled and profitable
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Scarf
Privacy conscious usage analytics for open source software. Scarf provides marketing and sales intelligence to commercial open source businesses.
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About scarf.sh
Privacy conscious usage analytics for open source software. Scarf provides marketing and sales intelligence to commercial open source businesses.
Company Overview
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scarf.sh uses 20 technologies across their website including Google Fonts, HSTS, reCAPTCHA, Webflow, and more.
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jsDelivr
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Amazon S3, Amazon Web Services, AWS CloudFront
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Traffic & Audience
scarf.sh receives approximately 10.8K monthly visitors and ranks #2,232,164 globally. The website has a bounce rate of 41% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:10 on the site.
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