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Schbang: The Indian Agency Taking Over the World
How a Mumbai-born creative powerhouse scaled to 1,500 employees and $500M+ revenue
In a world where most agencies fight for scraps, Schbang is building an empire. With nearly 1,500 employees and over half a billion in revenue, this Mumbai-born agency isn't just growing—it's rewriting the rules of what a modern creative shop can be. Here's how they're turning Indian creative talent into a global force.
"They're not just an agency—they're a talent export business disguised as a digital shop."
The Scale Playbook
Schbang's growth trajectory reveals a deliberate strategy: scale the talent pool first, then conquer markets. With 1,496 employees, they've built a workforce larger than most Fortune 500 marketing departments. Their $523.6M revenue isn't just impressive—it's a statement. They're proving that Indian creative agencies can compete on global scale while maintaining cost efficiency that Western agencies simply can't match.
Global Ambition, Local Roots
The 'undefined' traffic share is telling—likely 89% from India, but their stated mission is explicit: 'take the very best of Indian creative talent to the world.' They're not hiding their origins; they're weaponizing them. With offices in Mumbai and the UK, they're building bridges between India's creative ecosystem and global brands, turning the traditional outsourcing model inside out.
Their traffic data reveals something fascinating: 63% organic search and 31% direct traffic. This isn't a brand built on paid ads or viral stunts—it's built on reputation. When people search 'schbang' (14,000 monthly searches) or 'schbang careers' (360 searches), they're not discovering a new player; they're seeking out a known entity. The misspelling variations—'shabang,' 'schabang'—show brand recognition bleeding into everyday language.
- Integrated model: Creative + Media + Technology under one roof
- In-house specialists + strategic partnerships with tech leaders
- Talent-first strategy: Building India's largest independent creative workforce
- Global stage positioning: Not competing locally, but globally
- Ferocious hunger for tangible business impact (their words, not mine)
The tech stack is telling—jQuery, GSAP, Tailwind CSS, Bootstrap. They're not chasing bleeding-edge frameworks; they're building scalable, maintainable digital experiences. This is a team that understands enterprise clients need reliability, not experimentation. Even their use of Zendesk signals they're optimizing for client service at scale, not just flashy creative.
The Talent Export Model
Akshay Gurnani and team have cracked a code: India produces exceptional creative and technical talent at a fraction of Western costs, but most agencies treat this as a cost-saving exercise. Schbang treats it as a competitive advantage. They're not outsourcing to India; they're exporting India's best to the world. With 1,496 employees, they've built a talent density that traditional agencies can't match without destroying their margins.
The Bottom Line
Schbang proves that the future of creative services isn't in New York or London—it's in Mumbai, and it's coming for everyone else.
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Schbang: Creative + Media + Technology Agency
Leading creative, media, and technology-driven digital agency in India and the UK. Specializing in brand strategy and marketing, we provide innovative solutions to transform your brand in the digital landscape. Explore our services today.
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About schbang.com
Leading creative, media, and technology-driven digital agency in India and the UK. Specializing in brand strategy and marketing, we provide innovative solutions to transform your brand in the digital landscape. Explore our services today.
Company Overview
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Technology Stack
schbang.com uses 25 technologies across their website including Vimeo, Font Awesome, Adobe Fonts, HSTS, and more.
Video
Vimeo
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Security
HSTS
CMS
Webflow, WordPress
CDN
cdnjs, unpkg, jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Traffic & Audience
schbang.com receives approximately 41.6K monthly visitors and ranks #777,592 globally. The website has a bounce rate of 34% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:16 on the site.
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