screenly.io
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Screenly: The Raspberry Pi Powerhouse
How an 8-person team runs 10,000 screens globally with a lean, open-source-first model.
In a world dominated by expensive enterprise digital signage, Screenly carved a niche by betting on the Raspberry Pi. Today, they power over 10,000 screens worldwide with a team of just eight people, proving that lean operations can still dominate a hardware-adjacent market.
"They aren't selling hardware; they are selling the reliability of turning a $35 computer into a billboard."
The DIY Crowd vs. The Enterprise
Screenly’s traffic profile reveals a fascinating split. 40% of traffic is direct, suggesting a loyal, returning user base—likely developers and tech enthusiasts comfortable with the Raspberry Pi ecosystem. The 44% organic search share, driven by keywords like 'fake dashboard' and 'anthias', indicates they capture users looking for creative display solutions, not just traditional signage.
The Open Source Trojan Horse
Screenly’s secret weapon is its open-source roots. By maintaining a community edition (Screenly OSE) and ranking for 'Anthias' (their open-source project), they create a funnel of technical users who eventually upgrade to the paid, managed version. It’s a classic bottom-up adoption strategy that minimizes CAC (Customer Acquisition Cost).
While competitors like Yodeck focus heavily on hardware sales, Screenly’s $0.6M revenue on a tiny team suggests a high-margin software subscription model. They leverage the ubiquity of the Raspberry Pi to avoid supply chain headaches, focusing purely on the software stack (jQuery, Tailwind, Bootstrap) that runs the displays.
- Niche Dominance: Owns the Raspberry Pi digital signage conversation.
- Lean Efficiency: $75k revenue per employee is high for a hardware-adjacent SaaS.
- Traffic Quality: High direct traffic indicates strong brand recall and retention.
The Verdict: Lean, Niche, and Profitable
Screenly proves that in B2B SaaS, dominating a specific technical niche with a tiny team is a viable, high-margin strategy.
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Screenly - Digital Signage made easy
Screenly is a digital signage player used by hundreds of companies to power over 10,000 screens around the world. It is available as a hardware solution or as software for the Raspberry Pi.
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About screenly.io
Screenly is a digital signage player used by hundreds of companies to power over 10,000 screens around the world. It is available as a hardware solution or as software for the Raspberry Pi.
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screenly.io uses 20 technologies across their website including Sentry, jsDelivr, Cloudflare, and more.
Error Tracking
Sentry
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jsDelivr
Cloud & Hosting
Cloudflare
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DoubleClick Floodlight, Twitter Pixel, LinkedIn Insight Tag, Google Ads +1 more
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Performance
Lazy Loading, Priority Hints
Traffic & Audience
screenly.io receives approximately 52.3K monthly visitors and ranks #640,725 globally. The website has a bounce rate of 41% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:36 on the site.
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